The “you get what you pay for” placebo effect isn’t just a quirky psychology experiment, it’s a robust insight into how expectations shape reality.
Online sales are growing and growing fast. But just how psychologically optimised is the typical online selling environment?
I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.
Your packaging is your first salesperson – and often your only one. Whether a shopper is standing in front of a supermarket shelf...
Marketing effectiveness increases when brand assets are used consistently and repeatedly for years, not changed every design cycle.
The human brain is remarkable, but it is not designed to process the sheer scale of choice modern retail environments present.
In this article I draw on the latest research in consumer psychology to show why behavioural science is no longer a nice‐to‐have but a strategic imperative...
Research into the hidden mechanics of smiling reveals something fascinating: our brains don’t just react to authentic smiles, they predict them.
Fonts may seem like mere design details, but science suggests they shape our emotions, trust, and buying choices far more than most consumers realise.
The modern shopper is impatient. They expect your website or app to be as intuitive as breathing, and if it isn’t, they bounce.
It turns out, effective advertising isn’t random magic. It’s science. Human psychology and decades of research reveal consistent patterns...
Businesses that ignore consumer psychology operate blind to the true drivers of human choice. Those that embrace it engineer their growth.
When you start to understand the psychology behind packaging design, you realise just how powerfully it can steer what we buy and how we feel.
Why do some online shops convert like magic while others, offering the same products at similar prices, barely make a dent? The answer often lies in psychology.
Whether or not your logo sits inside a frame, can subtly nudge shoppers’ emotions, their sense of safety and, ultimately, their decision to buy
