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Why you need me

I love consumer psychology and behavioural science; Understanding the minds of consumers and shoppers has been my career for 25 years. It’s my passion and I use it to optimise customer experience (CX).

  • I know what it takes to drive and change customer behaviour
  • Let's grow your business, with minimal risk
  • Better still, let's make your brand easier for consumers to want
  • Most of all, let's make your brand easier for shoppers to buy
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What your customers think

I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“As a result, we changed our packaging which led to a 23% increase in share.”
Chris Lacey
Head of Merchandising & POP
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

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marketing communications

I’ll help your brand attract, appeal & sell more effectively.

No.27 What is Loss Aversion Bias?

Loss aversion bias refers to a our human tendency to prefer avoiding losses to acquiring equivalent gains.

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The Anchoring Effect as a Cognitive Bias

An anchoring effect is the tendency for the brain to rely too much on the first piece of information it received in relation to decisions made later on.

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