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I love consumer psychology and behavioural science. Understanding the minds of consumers and shoppers has been my career for 25 years: It’s my passion and I use it to optimise customer experience (CX).
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Zero-risk Bias is a tendency to prefer the complete elimination of a risk even when alternative options produce a greater reduction in risk (overall).
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The third-person effect predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves.
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A guide to discovering what consumers really want
