Use the latest behavioural science to improve the appeal of your brand and make it easier to buy. Learn more.
I love consumer psychology and behavioural science; Understanding the minds of consumers and shoppers has been my career for 25 years. It’s my passion and I use it to optimise customer experience (CX).
“As a result, we changed our packaging which led to a 23% increase in share.”
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When it comes to how we feel, although time of day isn't everything, it's much more important that you might think.
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Marginal gains - small, practical improvements to make it better and easier for shoppers to buy your brand.
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A guide to discovering what consumers really want
