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I use science to optimise customer experiences (CX) Learn more
I love consumer psychology and behavioural science. Understanding the minds of consumers and shoppers has been my career for 25 years: It’s my passion and I use it to optimise customer experience (CX).
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As shoppers and consumers, we all suffer from systematic errors in thinking that affect the purchasing decisions and brand judgments we make. These inbuilt flaws are known as cognitive biases. A cognitive bias is a bad mental habit. It’s a way of thinking that is very common and might even appear rational; but in fact gets in the way of reasonable decision making.
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Ask yourself, do you need more than 90 different pizzas to choose from, or 100+ coffees? Is it necessary to have a range of 200 cheeses in-store?
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A guide to discovering what consumers really want
