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Use the latest behavioural science to improve the appeal of your brand and make it easier to buy. Learn more.

Phillip Adcock waiting to grow your brand

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Why you need me

I love consumer psychology and behavioural science; Understanding the minds of consumers and shoppers has been my career for 25 years. It’s my passion and I use it to optimise customer experience (CX).

  • I know what it takes to drive and change customer behaviour
  • Let's grow your business, with minimal risk
  • Better still, let's make your brand easier for consumers to want
  • Most of all, let's make your brand easier for shoppers to buy
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What your customers think

I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“As a result, we changed our packaging which led to a 23% increase in share.”
Chris Lacey
Head of Merchandising & POP
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

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marketing communications

I’ll help your brand attract, appeal & sell more effectively.

The Future of Brick & Mortar Retail. An Interview with Raydiant

As part of Raydiant's Future of Brick & Mortar series, I share insights on the retail industry and coming out of Covid.

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What is Attentional Bias?

Attentional bias is the inability to see all sides of a story. When you fail to consider the things you don't see, you are displaying Attentional Bias.

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