I use behavioural science to simplify critical decision-making and make your brand easier to buy. Learn more.
I love consumer psychology and behavioural science; Understanding the minds of consumers and shoppers has been my career for 25 years. It’s my passion and I use it to optimise customer experience (CX).
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Zero-risk Bias is a tendency to prefer the complete elimination of a risk even when alternative options produce a greater reduction in risk overall.
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Are you part of a £100 billion crime? If you run promotions as part of your trade marketing activity, then chances are, you are.
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A guide to discovering what consumers really want
