I use behavioural science to make your brand easier to buy & simplify critical business decision making Learn more
I love consumer psychology and behavioural science. Understanding the minds of consumers and shoppers has been my career for 25 years: It’s my passion and I use it to optimise customer experience (CX).
“As a result, we changed our packaging which led to a 23% increase in share.”
“What can I say, the insights great and the results outstanding!"
“These guys create shopper driven strategies which deliver real ROI.”
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Congruence Bias refers to the fact that, as a species, we prefer to only test against our initial hypothesis, neglecting to explore alternative outcomes.
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Leading brands & retailers have been incorporating shopper psychology for a competitive advantage on building a sustainable business.
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A guide to discovering what consumers really want
