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I love consumer psychology and behavioural science; Understanding the minds of consumers and shoppers has been my career for 25 years. It’s my passion and I use it to optimise customer experience (CX).
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Want to know how to get more from your packaging? How to make it leap off the shelf into the hands, hearts and minds of passing shoppers?
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Positioning refers to the ability to influence consumer perception of a brand or product.
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A guide to discovering what consumers really want
