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I love consumer psychology and behavioural science; Understanding the minds of consumers and shoppers has been my career for 25 years. It’s my passion and I use it to optimise customer experience (CX).
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Watch the videoAs part of Raydiant's Future of Brick & Mortar series, I share insights on the retail industry and coming out of Covid.
Read StoryAttentional bias is the inability to see all sides of a story. When you fail to consider the things you don't see, you are displaying Attentional Bias.
Read StoryA guide to discovering what consumers really want