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FREE REVIEW

Let's Grow Your Brand

Online & in-store

Consumer psychology expertise that will increase awareness, engagement and sales of your brand.

We'll deliver behavioural science insights that improve all aspects of your customer-facing activity. Learn more.

Phillip Adcock waiting to grow your brand

What do you need help with?

Why you need me

I love consumer psychology and behavioural science; Understanding the minds of consumers and shoppers has been my career for 25 years. It’s my passion and I use it to optimise customer experience (CX).

  • I know what it takes to drive and change customer behaviour
  • Let's grow your business, with minimal risk
  • Better still, let's make your brand easier for consumers to want
  • Most of all, let's make your brand easier for shoppers to buy
Learn how I can help
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What our customers think

We've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“As a result, we changed our packaging which led to a 23% increase in share.”
Chris Lacey
Head of Merchandising & POP
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

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Watch the video
marketing communications

We’ll help your brand attract, appeal & sell more effectively.

The Bandwagon Effect in Marketing

The Bandwagon Effect is the tendency for the brain to conclude that something must be desirable because other people desire it.

Read Story

What is Groupthink?

Groupthink is a psychological phenomenon that occurs within a group of people, resulting in an irrational or dysfunctional decision-making outcome.

Read Story

Learn about the
mind of the consumer

A guide to discovering what consumers really want

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