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Making Your Brand Easier to Buy

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I use behavioural science to simplify critical decision-making and make your brand easier to buy. Learn more.

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I love consumer psychology and behavioural science; Understanding the minds of consumers and shoppers has been my career for 25 years. It’s my passion and I use it to optimise customer experience (CX).

  • I can make your brand easier to want and easier to buy
  • Let's make your business easier, with less risk
  • Better still, let's make your brand easier for consumers to want
  • Most of all, let's make your brand easier for shoppers to buy
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I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“As a result, we changed our packaging which led to a 23% increase in share.”
Chris Lacey
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“What can I say, the insights great and the results outstanding!"
Global Food Brand
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Global Beverage Company
Category Director

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marketing communications

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