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Inside the mind of the consumer

How can I help?

I use science to optimise customer experiences (CX) Learn more

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Why you need me?

I love consumer psychology and behavioural science. Understanding the minds of consumers and shoppers has been my career for 25 years: It’s my passion and I use it to optimise customer experience (CX).

  • I can make CX better for your brand
  • Let's make CX better for your business
  • Better still, let's make CX better for consumers
  • Most of all, let's make CX better for shoppers
Learn why me?

What your customers think

I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“As a result, we changed our packaging which led to a 23% increase in share.”
Chris Lacey
Head of Merchandising & POP
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

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marketing communications

I’ll help your brand connect, resonate & engage more effectively.

Forget ‘Perfect Store’ - Making mistakes is what it is to be human.

As shoppers and consumers, we all suffer from systematic errors in thinking that affect the purchasing decisions and brand judgments we make. These inbuilt flaws are known as cognitive biases. A cognitive bias is a bad mental habit. It’s a way of thinking that is very common and might even appear rational; but in fact gets in the way of reasonable decision making.

Read Story

A lesser known reason for the continuing success of the discounters

Ask yourself, do you need more than 90 different pizzas to choose from, or 100+ coffees? Is it necessary to have a range of 200 cheeses in-store?

Read Story

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