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Making Your Brand Easier To Buy

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I use behavioural science to make your brand easier to buy & simplify critical business decision making Learn more

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Why you need me?

I love consumer psychology and behavioural science. Understanding the minds of consumers and shoppers has been my career for 25 years: It’s my passion and I use it to optimise customer experience (CX).

  • I can make your brand easier to want & easier to buy
  • Let's make your business easier, with less risk
  • Better still, let's make your brand easier for consumers to want
  • Most of all, let's make your brand easier for shoppers to buy
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What your customers think

I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“As a result, we changed our packaging which led to a 23% increase in share.”
Chris Lacey
Head of Merchandising & POP
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

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marketing communications

I’ll help your brand connect, resonate & engage more effectively.

No.36 Zero Risk Bias

Zero-risk Bias is a tendency to prefer the complete elimination of a risk even when alternative options produce a greater reduction in risk (overall).

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No.35 Third Person Effect

The third-person effect predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves.

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