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Coca-Cola Zero Sugar Cans get Revamp

Coca-Cola Zero Sugar cans are to be revamped with an alleged ‘sleek’ smooth new look. But why has Coke done this? Here’s some interesting science...

Design
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3 Steps to Increasing Brand Performance by Removing Friction

In an increasingly competitive market, reducing friction is critical for retaining customers and outperforming your competition.

Cognitive Biases
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How to Improve Your Brand Stand Out In-Store

Align your in-store communications and you can gain serious competitive advantage in-store and online.

Design
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The Power of Shopper Psychology in Connecting Consumers with Sustainability

Sustainability is at the forefront of most organisations mantras, but how can you effectively market your sustainability efforts to shoppers? Here are 4 ways.

Sustainability
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Retail - More Sustainability Focussed; Less Special Offer Based

When it comes to shopping and sustainability, behavioural science offers provide powerful levers that can be both effective and appreciated.

Sustainability
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The Psychology Behind Black Friday

Black Friday - the long awaited retail day of the year. But what is it that drives shoppers to make such irrational and impulse purchase decisions? Find out!

Promotions
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The Psychology of Learning New Skills (Faster & Easier)

If you want to learn new skills, the process doesn't have to be difficult. The key is to first learn the most effective process for rapidly acquiring expertise.

Cognitive Biases
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21 Cognitive Biases that Influence Your Marketing Tactics

Marketing feels strategic, objective, customer-focused. That's the goal, right? But it's far more subjective than you think thanks to your own cognitive biases!

Cognitive Biases
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Does Matte Packaging Increase Perceptions of Food Naturalness?

All things being equal, does it matter whether food is offered in matte or glossy packaging? Researchers have found that it does:

Design
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