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Don't Miss This! Great SRP Opportunity

Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.

Design
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How Packaging Design Influences Taste Perceptions

Researchers have been examining the influence of packaging design on consumer taste impressions.

Design
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3 Ways to Communicate Price More Effectively

It isn’t so much about the amount you charge shoppers for your product, but how you communicate the price that determines its appeal.

Marketing
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The Psychology Behind Black Friday

Black Friday - the long awaited retail day of the year. But what is it that drives shoppers to make such irrational and impulse purchase decisions? Find out!

Promotions
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The Magic of Packaging: How It Makes You Buy!

Think of a product's packaging like a book cover – it's the first thing you see, and it sets the tone for what's inside.

Design
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Mastering Shopper Psychology: Unleashing the Power to Influence Purchase Decisions!

Shopper Psychology training offers customisable modules to address your specific business challenges. Acquire the knowledge and tools to excel in your market

Marketing
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Behavioural Science 101: Understanding the Mind of Shoppers

Behavioural Science offers a treasure trove of insights for brands and retailers seeking to connect with shoppers on a deeper level.

Category Management
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The Science of Category Management: Driving Profits through Shopper Insights

In this article, we explore the role of shopper psychology in category management and its potential to revolutionise retail strategy.

Category Management
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The Power of Packaging: How Design Influences Purchase Decisions

In the fiercely competitive world of retail, where consumers are bombarded with choices at every turn, packaging design has emerged as a critical element...

Marketing
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