This study into reactions to packaging looked not just at how people respond to packaging designs in theory, but how their feelings change when they interact.
Fisher-Price tested which method best balanced product security with consumer sanity. The results tell us a lot about how packaging can delight, or anger.
How do you make people stop, notice, and actually engage with what you’re showing them? The answer lies in understanding how human attention really works.
The latest research paper, provides compelling evidence that shelf space is not a logistical necessity but a strategic weapon.
Logos are the front door to a brand. But if a logo is tilted upwards, shoppers may instinctively judge the product as less healthy.
Simply seeing a face, real or stylised, in connection with a brand can make us like that brand more. Why? Because faces are easy to process.
A team of researchers set out to explore how wine labels capture our attention and, crucially, what that means for consumer choice.
The “you get what you pay for” placebo effect isn’t just a quirky psychology experiment, it’s a robust insight into how expectations shape reality.
This research is a reminder that in the battle for shopper attention, especially in the, fast-growing plant-based aisle, visual storytelling is powerful.
