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6 Limitations of AI & Why it Won’t Quite Take Over In 2023!

I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.

Emotions
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Don't Run Another In-Store Promotion Until You've Read This!

If you run promotions as part of your trade marketing activity, then chances are you are giving away much more than you need to

Promotions
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The Psychology of Promotions

Understanding the psychology of promotions boosts sales and frees you from a never-ending cycle of needlessly giving away margin.

Promotions
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HFSS Promotion Restrictions - Impacts on Retailers & Consumers

High fat, sugar and salt (HFSS) products are being targeted by the UK government and food companies alike. But what impact will this have on society?

HFSS
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The Future of HFSS Promotions

As we are all too well aware, the government has decided to introduce legislation to restrict promotions of HFSS products in most retail environments.

HFSS
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Behavioural Science-Driven Marketing Communications: A Formula for Success!

Create more effective marketing communications, by comparing your designs against 1,500 Behavioural Science insights and more than 100 Cognitive Biases.

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The Power of Shopper Psychology in Connecting Consumers with Sustainability

Sustainability is at the forefront of most organisations mantras, but how can you effectively market your sustainability efforts to shoppers? Here are 4 ways.

Sustainability
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No.7 - Bandwagon Effect in Marketing

The Bandwagon Effect is the tendency for the brain to conclude that something must be desirable because other people desire it.

Cognitive Biases
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Does Matte Packaging Increase Perceptions of Food Naturalness?

All things being equal, does it matter whether food is offered in matte or glossy packaging? Researchers have found that it does:

Design
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