A 90 minute online training course developed to give you and/or your organisation a practical, understanding of all aspects of Shopper Psychology.
If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them
Results of research conducted in different countries during and after the previous recession period, to highlight the main changes in shopping behaviour.
Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.
Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?
Packaging plays a pivotal role in the success or failure of any product in a competitive market.
A recent study has found that cooking from frozen food is significantly better value and there was a 47.5% reduction in family food waste.
Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.
A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.