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Why We Buy With Our Hearts: The Emotional Power of Packaging Design

What do a beautifully labelled bottle of olive oil, a sleek smartphone box, and a child’s cereal box with cartoon characters all have in common?

Emotions
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The Power of Product Image Placement on Packaging

Packaging plays a crucial role in influencing shopper choices. It is not just the design or colour that matters, but also the location of images on the pack

Design
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The Emotional Edge: How Packaging Design Shapes Consumer Behaviour

In a world where shoppers and consumers are bombarded with choices, emotions are the silent persuaders. And packaging is often the first point of contact.

Emotions
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Packaging isn’t Just About Protection, it’s about Persuasion.

Packaging plays a crucial role in branding, consumer psychology, and purchasing decisions.

Design
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Transform Your Design Game with AI and Behavioural Science

An AI-powered design analysis tool that changes the design game entirely. Quantitative analysis & expert recommendations, in less than 4 minutes

Design
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How CPG Packaging Influences Taste Perceptions: A Guide for Brands

A recent study, "Tough Package, Strong Taste," explores how packaging shape and colour influence consumer perceptions of taste and overall product evaluation.

Design
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Shopper Marketing Challenges & Possible Solutions

To stay competitive, it’s crucial to address the following shopper marketing challenges with strategies informed by shopper psychology and behavioural science.

Marketing
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An Introduction to Retail Media

Retail media has quickly become popular because it allows brands to target shoppers in a highly effective and immediate way, right where they’re buying.

Marketing
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The Science of Selling Tasty Juice

When it comes to food packaging, designers focus a lot on colour and shape. But not enough attention is paid to the images used on the packaging.

Design
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