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Adding Shopper Psychology to Retail Media

Retail media allows brands to reach shoppers directly, right where and when they’re making purchase decisions. Here's how to incorporate shopper psychology.

Promotions
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Shopper Marketing Challenges & Possible Solutions

To stay competitive, it’s crucial to address the following shopper marketing challenges with strategies informed by shopper psychology and behavioural science.

Marketing
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Enhance Your Shopper Marketing with a Behavioural Science Audit

From Packaging and POS, to Websites and Retail Media Advertising, all can be dramatically improved by applying proven Behavioural Science

Design
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Applying Behavioural Science to Branded Bays

With the current explosion of branded bay activity within the supermarkets, we thought we'd take a look at how they perform psychologically.

Design
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The Power of Product Image Placement on Packaging

Packaging plays a crucial role in influencing shopper choices. It is not just the design or colour that matters, but also the location of images on the pack

Design
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Glass vs Plastic: What Packaging Really Says About Quality and Taste

This fascinating study reveals how packaging material, glass versus plastic, affects our judgments of quality and taste.

Design
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How Shrinkflation Impacts Shopper Perceptions

While it may seem like a small adjustment, shrinkflation has a big impact on how shoppers perceive both retailers and brands.

Marketing
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Transforming outdated store layouts by using behavioural science

How can retailers adjust their store layouts to better meet the needs of today’s shoppers? The answer lies in embracing behavioural design principles.

Design
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Shopper Marketing Challenges & Potential Solutions

In 2024, UK grocery brands and retailers face a rapidly evolving landscape influenced by economic pressures, digital transformation, and shifting behaviours

Marketing
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