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Professional Training In Shopper Psychology

A 90 minute online training course developed to give you and/or your organisation a practical, understanding of all aspects of Shopper Psychology.

Marketing
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How to Create a More Shopper Oriented Path to Purchase In-Store

If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them

Marketing
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How Shopping Behaviour Changes in a Recession

Results of research conducted in different countries during and after the previous recession period, to highlight the main changes in shopping behaviour.

Promotions
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An introduction to Shopper Marketing

Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.

Marketing
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Vertical or Horizontal Brand Blocking - Which is right for you?

Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?

Design
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The Science of Packaging Colour

Packaging plays a pivotal role in the success or failure of any product in a competitive market.

Design
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Shoppers dramatically reduce waste when buying frozen food

A recent study has found that cooking from frozen food is significantly better value and there was a 47.5% reduction in family food waste.

Sustainability
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Food Packaging Illusion that Nudges Shopper & Consumer Behaviour

Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.

Design
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Health Washing: How Claims on Food Packaging alter Shopper Perceptions

A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.

Marketing
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