Because every packaging choice, label, ad, or shelf display tells a story, often unconsciously. But is it the right one? Our behavioural audits uncover the hidden barriers to conversion and the invisible drivers of attention.
It’s frustrating: you’ve invested in top design, compelling copy, and strategic placement, yet it’s not converting like it should. We get it. Often, the issue isn’t obvious. It's behavioural. Is the pack hard to navigate? Are the claims unclear? Is the eye drawn to the wrong place?
That’s where we come in, with audits designed to reflect how real people actually experience your communications.
One of the UK’s most iconic food brands approached us after a packaging refresh caused sales to stall.
Consumers were confused, what changed?
We ran a behavioural design effectiveness audit, uncovering tiny visual shifts that could transform shopper perceptions.
It was a scientifically informed tweak. Sales increased double-digit within weeks.
What do people notice, and in what order?
Is the messaging clear or overwhelming?
Does the design make it easy to act?
How does the design feel to the brain?
From supermarkets to spirits, we’ve conducted behavioural audits for businesses across FMCG, retail, and service sectors.
Trusted by teams at Anheuser Busch, Lindt, Pladis and other top-tier names, our work blends commercial insight with behavioural precision.
Clients routinely discover critical insights they’d never find through traditional testing.
Our insights have unlocked billions in additional revenue, simply from understanding human behaviour!
