Better research & Insights

Expertise in every area of shopper & consumer research, making sure none of your research questions goes unanswered. Every project we run encompasses a detailed briefing, the most appropriate research methods for the job, and easy-to-understand debrief reports
global brand awareness

The expertise that delivers

Your customers are the driving force behind your business's success and our intuitive approach has been designed to provide you with unparalleled insights into their needs and preferences.

We understand that every client is unique and our specialised knowledge of your business, brand, and team allows us to conduct more targeted and engaging research initiatives.

Knowledge is power

Our collaborative and integrated approach to research and insight leverages over 20 years of expertise to help your business reach its goals.

Our team combines professional expertise, enablement, and execution with a deep understanding of your research needs to provide a complete and comprehensive solution.

Making it happen

To ensure that we meet your business's needs and objectives, we start by thoroughly understanding your company. From there, we go above and beyond to provide ongoing support with regular updates.
We work collaboratively with you to identify the most effective research strategies and solutions for your business. Our insights feed into the success and growth of your brand.
We carefully structure, organise, and tailor our research initiatives to ensure that they are flexible and consistently meet key milestones within your overall project plan.
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Behavioural science Insights at Your Fingertips

The 4 Rules of Better Research

Our expertise in optimising research activity can greatly benefit your team by increasing ROI and maximizing the efficiency of your research budgets.

Trust in our valuable input and advice to drive success for your organization.

Subconscious Trumps Conscious
95% of human decision making happens below any conscious level - you need to go beyond just asking people what they do.
People Don't Mean What they Say
Words represent just 7% of human to human communication - most interview-based research methods miss 93% of what respondents communicate.
Memory of a Goldfish!
Short-term working memory forgets after 18 seconds - people forget most of what they did and so can’t accurately recall.
Looking isn't Seeing
Looking and seeing aren’t the same things - analysing what consumers and shoppers look at doesn’t reveal much at all about what they actually see.

Don't just take my word for it

Not only have I worked with more than 60% of leading brands and retailers for more than 20 years, I have done so in way that has added tangible value & provided great insights & input into team solutions.

Phillip’s sessions were thought provoking and helped support our commercial teams in thinking beyond the numbers.
Shopper Insights Controller
Thank you Phillip, you did a great job indeed! We got plenty of messages, people saying they enjoyed this and found it very useful!
National Trade Marketing Director
Thank you Phillip, you did a great job indeed. I can't believe the potential you uncovered for our brand!
Brand Manager
Philip Adcock

Success Through Strategic Thinking & Quality Insights

Think of Adcock Solutions as an extension of your own research and insight team, a valuable resource that you can turn to when you have competing priorities.

We are here to support you and help you make informed decisions.

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