Research & Insights

Fuel your business with industry-leading research that will create positive, more engaging brand experiences.

The why behind the buy

Your customers are the beating heart of your business and our intuitive approach has been designed to deliver unparalleled consumer insight. Every customer is an individual. Our specialist understanding of consumer and shopper behaviour will empower your business to create positive, more engaging brand experiences.

Knowledge is power

Forget about limiting yourself and your organisation to basic analyses of what people say (either online, or in face to face interviews). Now there is a real alternative. Discover what consumers really do, overlaid by what they say, what they really mean and how they feel.

Making it happen

Review
To begin with, we need to know about your brand, organisation, and customers. Nothing more taxing than talking over Zoom.
Strategise
After reviewing your business needs we can provide a roadmap and costs accordingly. Research and insights start from £4,995.
Implement
We’ll work together to make your offering more customer-friendly, making things better for consumers, shoppers and your brand.
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Psychology Insights at Your Fingertips

The 4 Rules of Better Research

Common misconceptions hinder the research practices of many. We live by 4 golden rules that ensure our research is insightful, truthful and meaningful.

Subconscious Trumps Conscious
95% of human decision making happens below any conscious level - you need to go beyond just asking people what they do.
People Don't Mean What they Say
Words represent just 7% of human to human communication - most interview-based research methods miss 93% of what respondents communicate.
Memory of a Goldfish!
Short-term working memory forgets after 18 seconds - people forget most of what they did and so can’t accurately recall.
Looking isn't Seeing
Looking and seeing aren’t the same things - analysing what consumers and shoppers look at doesn’t reveal much at all about what they actually see.

Don't just take our word for it

Having worked with more than 60% of leading brands and retailers for more than 20 years, we know how to give you real competitive advantage

Phillip’s sessions were thought provoking and helped support our commercial teams in thinking beyond the numbers.
Stephanie
Shopper Insights Controller
Thank you Phillip, you did a great job indeed! We got plenty of messages, people saying they enjoyed this and found it very useful!
Filip
National Trade Marketing Director
Thank you Phillip, you did a great job indeed. I can't believe the potential you uncovered for our brand!
Emily
Brand Manager

Make your brand easier to consider, want and buy

You know your brand, you know your business. But I know shoppers and consumers. So let's combine our expertise and take your brand communications to a new level.

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Why you need a dedicated CPO

A guide to partnering with your Chief Psychology Officer.

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