Team & partnership approach

Expertise in every area of Behavioural Science and always on hand so that no question goes unanswered

Delivering a wealth of expertise in a friendly & professional manner

"It is incredibly rare to come by someone who truly works as an extension of your brand. But Phillip is one of those rare gems"

My 25 years of experience and specialist understanding of consumer psychology and shopping behaviour will empower you and your team  to not just do it, but to take it, think about it and make it better.

Consider me a passionate & trusted partner helping you and your team meet your objectives. I offer straight talking, comprehensive advice and help to demystify areas of highly technical Behavioural Science.

Together, we can get under the skin of your brand and work as a team to guide you to more optimal solutions.

With phenomenal Behavioural Science expertise and an in-depth understanding of your brand, I can inspire your team with thought partnership initiatives that will set you apart from your competition.

Phillip Adcock

Real benefits

Using Behavioural Science to make things easier for you, your team and your customers:

1. Irresistible Branding
A collaborative and integrated approach to all aspects of branding, leveraging our Behavioural Science expertise to help you achieve your brand related business goals

2. Effective Design
Enhance your design team creativity with our proven Behavioural Science expertise. No one knows the psychology of retail better.

3. Convincing Communications
Use Behavioural Science to help ensure your communication is clear and consistent, above and beyond ensuring your business objectives are always aligned with business planning and recommendations. 

4. Better Shopper Experiences
Customer experiences are grounded in evolutionary psychology. In a world where everything's complicated, let's keep shopping simple, whilst constantly bringing ideas to the table that drive results.

5. Marginal gains for Maximum Improvement
Small changes in what you 'say' and how you 'say' it can cause dramatic changes in people's behaviour. From Packaging to POS, Print to Promotions, add proven Behavioural Science, along with an advanced level of professionalism and attention to detail.

I've already helped 62% of leading brands and retailers by always being extremely solutions-focused, easy to communicate with, & uncomplicated, which makes your job easier.

Bridging the gap between Behavioural Science & marketing

Understanding how your target consumers think & behave is the key to taking your brand to the next level
  • Retailers
  • Brands
  • Financial Institutions
  • Academia
  • Broadcasters

Delivering Expertise

For the certainty & confidence of knowing your focus on customer experience is contributing to the growth of your brand and your business

Join 62% of leading FMCG brands who’ve benefitted from £2 Billion in additional sales opportunities generated by understanding shoppers & consumers.


We’ll introduce game-changing Behavioural Science into your communications to make your messages more impactful, more authentic & more resonant.


Because we partner with many other science experts from commercial & academia you can be assured of the most impactful shopper & consumer insight.

Keeping strategy Simple

A willingness to listen & think through challenges . Always thinking about 'what's next' in light of the changing shopper environment. 

Uplift in brand preference by adding neuroscience to wine adverts
Uplift in shopper engagement by adding neuroscience to POP
Improvement by adding neuroscience to packaging

What our customers think

I've delivered behavioural science knowledge, experience and insights to more than 100 brands across 28 Countries
“We followed every bit of Phil's advice on our packaging and sales have skyrocketed.”
2 Sisters Food Group
Emma Wilson, Category Manager
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

Got a question?
Let's talk

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