Why you need me?

For the past 20 years, I’ve used consumer psychology and behavioural science to make it easier for shoppers and consumers to engage with, like & buy specific brands, online and in-store

Understanding the minds of consumers and shoppers has been my passion for 25 years

"You know your brand, I know your shopper. Between us we can make it easier for the shopper & consumer to prefer your brand."

At Adcock Solutions, our specialist understanding of consumer psychology and shopping behaviour will empower your business to create more positive and engaging customer experiences.

Understanding the mind of the shopper will help you minimise any business risk, while growing your brand at the same time: Customer led competitive advantage!

Uncover hidden psychological customer needs, to make your brand easier to understand, engage with and ultimately buy.

The following benefits have the potential to transform brand preference?

Phillip Adcock

Five benefits

We use psychology to make things easier for your customers:

1. Irresistible Branding
I’ll empower your brand so that more customers see, engage with and buy your product, whether it be online or in-store. Learn how to easily and effectively embed your brand into the minds of shoppers and consumers.

2. Effective Design
Customers see and evaluate packaging, displays and websites in milliseconds. With that in mind, discover how to optimise your presence so that your brand stands out, engages and is as easy to buy as possible.

3. Convincing Communications
Behind successful brand communications lies a foundation of proven psychology. Use this expertise to generate stronger emotional connections with customers. Optimise the design of your communications so that your brand easily and effectively cuts through to shoppers and consumers. Make your brand more appealing and as easy as possible for shoppers and consumers to buy.

4. Better Shopper Experiences
Customer experiences are grounded in evolutionary psychology. Let’s improve your brand presence so that you generate stronger, more beneficial emotional connections with shoppers and consumers, and help them prefer and select your brand more easily.

5. Marginal gains for Maximum Improvement
Small changes in what you 'say' and how you 'say' it can cause dramatic changes in customer behaviour. From Packaging to POS, Print to Promotions, add proven psychology to help you make your brand the easiest to want and buy.

I've already helped 62% of leading brands and retailers make their products easier for shoppers to want and buy:

I’d like to do the same for you.

Bridging the gap between neuroscience & marketing

Understanding how your target consumers think & behave is the key to taking your brand to the next level

Delivering Expertise

For the certainty & confidence of knowing your focus on customer experience is contributing to the growth of your brand and your business

Join 62% of leading FMCG brands who’ve benefitted from £2 Billion in additional sales opportunities generated by understanding shoppers & consumers.


We’ll introduce game-changing neuroscience into your communications to make your messages more impactful, more effective & more resonant.


Because we partner with neuroscience experts from commercial & academia you can be assured of more impactful shopper & consumer insight.

marketing communications

We’ll help your brand attract, appeal & sell more effectively.

Uplift in brand preference by adding neuroscience to wine adverts
Uplift in shopper engagement by adding neuroscience to POP
Improvement by adding neuroscience to packaging

What do you need help with?

What our customers think

We've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“We followed every bit of Phil's advice on our packaging and sales have skyrocketed.”
2 Sisters Food Group
Emma Wilson, Category Manager
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

Got a question?
Let's talk

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