Making communications easier to understand

The days of reckless, haphazard print based advertising are rapidly coming to an end. Inefficient advertisers are gradually being eliminated, & the survival of the fittest seems to be a law of advertising.

To communicate wisely you must understand the workings of the minds of your customers. You also need to know how to influence them effectively. Discover how to apply psychology to your print designs. We’ll help you and your designers create harder working, more persuasive print based media.

3 Reasons why you should incorporate shopper & consumer psychology into your printed communications design process:

  1. Only 5% of what we look at is mentally absorbed.
  2. The vast majority of designers aren’t psychologists.
  3. The odds of someone even seeing your messages are around 500/1.
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