Dopamine: By using added value and special offers, you help shoppers celebrate small wins and fuel their positive perceptions. Acknowledging achievements, like taking advantage of ‘Clubcard Price’ deals triggers dopamine release, driving motivation and goal-oriented shopping behaviour.
Oxytocin: Cultivate interactions between shoppers and store staff/ brand ambassadors In-store sampling encourages conversation and one-to-one interactions. This experience triggers oxytocin release, promoting trust and a sense of belonging.
Serotonin: Foster a healthier purchase decision making mindset. The Tesco ‘Better baskets acknowledges shoppers’ healthier choices which can boost serotonin levels, enhancing shopper satisfaction and customer experience.
Elevate the Shopping Experience: Offer a pleasant shopping environment that incorporates multi-sensory engagement in a positive way into the shopping routine. Endorphins released through hearing pleasant music in-store and positive interactions can reduce stress and increase overall happiness.
By strategically incorporating these neurotransmitter triggers, you can create a shopping environment that maximises customer satisfaction and elevates brand performance throughout the store. (Post inspired by TED - Ideas worth spreading)
And by incorporating shopper psychology & behavioural science into your business, together, we can create more effective & customer-centric shopper strategies that deliver brand growth & success in today's competitive market.
Let us explain how your customers think & make decisions so that you can engage with them more effectively.
Your journey to unlocking the mind of the shopper starts here. Are you ready?
