Effective marketing communications
Our Master Database Ensures Accurate Analysis
See: How psychologically attention-grabbing is the design?
Appeal: How psychologically pleasurable and non-threatening is the design?
Engage: How easy is it to mentally process this design overall?
Buy: How well does this design communicate the psychological need being met?
System1: How intuitively does this design communicate?
System2: How effectively does this design communicate rational information?
Emotion: How well does this design emotionally connect and communicate?
Layout: Does the layout of the design help or hinder from a psychological perspective?
Colours: How psychologically effective are the colours used in the design?
Imagery: How psychologically effective and relevant are any images in the design?
Fonts: How easy is it to mentally understand and process this design based on the fonts used?
Copy: How easy is it to mentally process the copy used in the design?
Numbers: How psychologically effective is the way any numbers are used?
Price: How psychologically effective is the way the price is communicated?
Promotion: How psychologically effective is the way the promotion is communicated?