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Case Studies

I've delivered psychological insights and behavioural change initiatives to more than 100 brands across 28 countries

The Psychology of Packaging

A recent study focused on how shopper perceptions can be automatically activated by various design elements related to product packaging.

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Anheuser-Busch In-store Display Optimisation

Anheuser-Busch In-store Display Optimisation

Anheuser-Busch wanted to both drive brand performance and deliver real value to retail partners by optimising their in-store displays.

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Shopper Oriented Pet Care Category Optimisation

Shopper Oriented Pet Care Category Optimisation

The nation's pets will still need feeding, grooming and loving. Shoppers and their pets: an opportunity not to be missed!

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Post Office Counters Ltd Category Management

Post Office Counters Ltd Category Management

The Post Office wanted to make sure they had the best ways to reinvest in their business to make them even more relevant tomorrow than they are today.

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Food To Go (FTG) Case Study

Food To Go (FTG) Case Study

Discover how to be the default Food To Go (FTG) store of preference, drive weight of purchase and optimise shopper satisfaction, loyalty and value.

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Shopper Workshop for CSM Bakery Solutions Ltd

Shopper Workshop for CSM Bakery Solutions Ltd

CSM Bakery Solutions Ltd wanted to create and facilitate a half-day workshop as a means of introducing the UK Category team to shopper psychology

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Optimising Convenience Retail

Optimising Convenience Retail

A convenience store case study using shopper psychology insights to remove shopper friction in-store.

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What your customers think

I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“As a result, we changed our packaging which led to a 23% increase in share.”
Chris Lacey
Head of Merchandising & POP
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

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