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Case Studies

I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries

Optimising Convenience Retail Using Shopper Psychology

Shoppers want to meet their needs as quickly & effortlessly as possible. Shopper psychology insights suggest removing the shopper friction in-store.

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Optimising Convenience Retail Using Shopper Psychology

Optimising Convenience Retail Using Shopper Psychology

Shoppers want to meet their needs as quickly & effortlessly as possible. Shopper psychology insights suggest removing the shopper friction in-store.

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Shopper Journey Research & Insights

Shopper Journey Research & Insights

Love it, hate it, or occasionally enjoy it, nearly everyone has a perspective on shopping. Numerous studies have tried to explain how we buy stuff

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Shopper Marketing Research and Insights

Shopper Marketing Research and Insights

Based on 30 years experience of shopper marketing research, here are 5 proven activation techniques for brands and retailers

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The Psychology of Packaging – Lessons from the Wine Category

The Psychology of Packaging – Lessons from the Wine Category

A recent study focused on how shopper perceptions can be automatically activated by various design elements related to product packaging.

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Shopper Oriented Pet Care Category Optimisation

Shopper Oriented Pet Care Category Optimisation

The nations pets will still need feeding, grooming and loving. Shoppers and their pets: An opportunity not to be missed

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Shopper Workshop for CSM Bakery Solutions Ltd

Shopper Workshop for CSM Bakery Solutions Ltd

CSM Bakery Solutions Ltd wanted to create and facilitate a ½ day workshop as a means of introducing the UK Category team to shopper psychology

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Food To Go (FTG) Case Study

Food To Go (FTG) Case Study

Discover How To Be The Default Food To Go (FTG) Store Preference, Drive Weight of Purchase & Optimise Shopper Satisfaction, Loyalty and Value.

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Post Office Counters Ltd Category Management initiative

Post Office Counters Ltd Category Management initiative

The Post Office is the biggest retail network in the UK, with more branches than all the banks and building societies combined.

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What your customers think

I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“As a result, we changed our packaging which led to a 23% increase in share.”
Chris Lacey
Head of Merchandising & POP
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

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