Case Studies

Discover how to be the default Food To Go (FTG) store of preference, drive weight of purchase and optimise shopper satisfaction, loyalty and value.

With the current explosion of branded bay activity within the supermarkets, we thought we'd take a look at how they perform psychologically.

Pladis Global wanted to step up their dominant position in the confectionery industry by incorporating the psychology of shopper fundamentals.

Anheuser-Busch wanted to both drive brand performance and deliver real value to retail partners by optimising their in-store displays.

The nation's pets will still need feeding, grooming and loving. Shoppers and their pets: an opportunity not to be missed!

CSM Bakery Solutions Ltd wanted to create and facilitate a half-day workshop as a means of introducing the UK Category team to shopper psychology

A recent study focused on how shopper perceptions can be automatically activated by various design elements related to product packaging.

A convenience store case study using shopper psychology insights to remove shopper friction in-store.

Holland’s Pies wanted to realign their packaging with the psychology of their shoppers. The redesign hoped to both optimise in-store standout and deliver produc