FREE guidE
Download

Case Studies

I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries

Food To Go (FTG) Case Study

Discover how to be the default Food To Go (FTG) store of preference, drive weight of purchase and optimise shopper satisfaction, loyalty and value.

Read Story
Food To Go (FTG) Case Study

Food To Go (FTG) Case Study

Discover how to be the default Food To Go (FTG) store of preference, drive weight of purchase and optimise shopper satisfaction, loyalty and value.

Read Story
Shopper Marketing Insights

Shopper Marketing Insights

Based on 30 years' experience of effective shopper marketing research, here are 5 proven activation techniques for brands and retailers.

Read Story
Post Office Counters Ltd Category Management Initiative

Post Office Counters Ltd Category Management Initiative

The Post Office is the biggest retail network in the UK, with more branches than all the banks and building societies combined.

Read Story
Optimising Convenience Retail Using Shopper Psychology

Optimising Convenience Retail Using Shopper Psychology

A convenience store case study using shopper psychology insights to remove the shopper friction in-store.

Read Story
Shopper Oriented Pet Care Category Optimisation

Shopper Oriented Pet Care Category Optimisation

The nation's pets will still need feeding, grooming and loving. Shoppers and their pets: an opportunity not to be missed!

Read Story
Shopper Workshop for CSM Bakery Solutions Ltd

Shopper Workshop for CSM Bakery Solutions Ltd

CSM Bakery Solutions Ltd wanted to create and facilitate a half-day workshop as a means of introducing the UK Category team to shopper psychology

Read Story
Shopper Journey Research & Insights

Shopper Journey Research & Insights

Love it, hate it, or occasionally enjoy it, nearly everyone has a perspective on shopping. Numerous studies have tried to explain how we buy stuff

Read Story
The Psychology of Packaging – Lessons from the Wine Industry

The Psychology of Packaging – Lessons from the Wine Industry

A recent study focused on how shopper perceptions can be automatically activated by various design elements related to product packaging.

Read Story

What your customers think

I've delivered psychological insights & behavioural change initiatives to more than 100 brands across 28 Countries
“As a result, we changed our packaging which led to a 23% increase in share.”
Chris Lacey
Head of Merchandising & POP
“What can I say, the insights great and the results outstanding!"
Global Food Brand
Trade Marketing Manager
“These guys create shopper driven strategies which deliver real ROI.”
Global Beverage Company
Category Director

Get the latest brainsights straight to your email box

We will never share your email address with third parties.

Learn about the
mind of the consumer

A guide to discovering what consumers really want

Download FREE now!