Shoppers want to meet their needs as quickly & effortlessly as possible. Shopper psychology insights suggest removing the shopper friction in-store.
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Shoppers want to meet their needs as quickly & effortlessly as possible. Shopper psychology insights suggest removing the shopper friction in-store.
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Love it, hate it, or occasionally enjoy it, nearly everyone has a perspective on shopping. Numerous studies have tried to explain how we buy stuff
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Based on 30 years experience of shopper marketing research, here are 5 proven activation techniques for brands and retailers
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A recent study focused on how shopper perceptions can be automatically activated by various design elements related to product packaging.
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The nations pets will still need feeding, grooming and loving. Shoppers and their pets: An opportunity not to be missed
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CSM Bakery Solutions Ltd wanted to create and facilitate a ½ day workshop as a means of introducing the UK Category team to shopper psychology
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Discover How To Be The Default Food To Go (FTG) Store Preference, Drive Weight of Purchase & Optimise Shopper Satisfaction, Loyalty and Value.
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The Post Office is the biggest retail network in the UK, with more branches than all the banks and building societies combined.
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“As a result, we changed our packaging which led to a 23% increase in share.”
“What can I say, the insights great and the results outstanding!"
“These guys create shopper driven strategies which deliver real ROI.”
A guide to discovering what consumers really want
