Shoppology – Inside the Mind of the Customer
At last, a chance to get inside the mind of your consumer and understand why they do or don’t purchase. Supermarket Shoppology is a book written by a leading UK commercial psychologist, Phillip Adcock. He has studied shopping behaviour and shopper psychology for 30 years and here he shares many revealing insights.
Are you a retailer, brand owner or marketer? Shoppology is a book that illustrates how purchasing decisions are made. It explains what lies behind them and how you can become a smarter brand owner or retailer.
In addition to providing a thorough explanation of the science of shopping, this book also offers many insights into how people function as part of the human race, and how the evolution of our society and culture affects the way we behave. You can apply this knowledge in many areas of society and interactions, with other people and even inanimate objects. Shoppology explains the basis on which we make many of our life choices, and how the brain and mind can be either a help or a hindrance.
Overall, this book demonstrates how we can all be more masterful of our actions, through showing how we make decisions to act in a particular way. Although the book refers to shoppers, shopping and related activity, you are invited to consider the information in a much broader context as many of the topics refer not only to shopping, but also to most of modern day society.
If you take payment in a traditional bricks and mortar store or from an ecommerce site you’ll make economic gains from putting into practice what’s described in this book. Read about the latest learnings regarding how the human brain, mind and body function. These have been distilled down into the everyday retail marketing language.
About Phillip Adcock
Phillip Adcock is a leading authority on shopping and consumer behaviour. With more than 30 years of human behavioural research, he has developed a unique ability to identify what it is that makes people tick, both psychologically and physiologically. Moreover, Phillip has developed his skills by combining the teachings of experts on numerous aspects of neuroscience, psychology and emotion within his professional role of helping leading brands and retailers better understand their customers - The shoppers.
Psychology & Behaviour
About Phillip Adcock
My name is Phillip Adcock: I have more than 30 years of human behavioural research and analysis, and have developed a unique ability to identify what it is that makes people psychologically and physiologically 'tick'.
Would you like to know more about how shoppers and consumers think? Download my FREE guide now. Alternatively, check out www.adcocksolutions.com, where there are more FREE downloads available there. Or why not simply email me with what's on your mind?
If you think there is value in this article then please, please share it, thank you.
A willingness to listen & think through challenges . Always thinking about 'what's next' in light of the changing shopper environment.
Explore our Brainsights
Shopping Behaviour In a Recession
The economic situation today is very similar to the period post 2008 crash. So what can we learn from shopper and consumer research conducted back then?Read Story
Category Managers Sleep Better When They Have Less to Worry About
Shoppers’ needs and expectations are evolving, and so are retailers as the market becomes more competitive. Category Managers are now facing new challenges.Read Story