Your Chief BSO
It has never been more important to understand the minds, emotions and decision-making process of shoppers and consumers: your customers.
Simply put, your Chief Behavioural Science Officer, or Chief BSO, is your personal source of behavioural science insight. Embed psychology and behavioural science within your business or get a psychological perspective on your consumer-facing activity.
Marginal gains are all about small, incremental improvements in any process that add up to a significant improvement when combined together. As your Chief BSO, we’ll be identifying where you can make these tiny changes for big results.
It has never been more important to understand the minds, emotions and decision-making process of shoppers and consumers: your customers.
Having worked with more than 60% of leading brands and retailers for more than 20 years, we know how to give you real competitive advantage
You know your brand, you know your business. But I know shoppers and consumers. So let's combine our expertise and take your brand communications to a new level.
Get in touchA guide to partnering with your Chief Behavioural Science Officer.