Chief Behavioural Science Officer

Your Own Consumer Psychology Team Member, dedicated to helping you optimise your brand across all customer facing touchpoints.

What is a Chief Behavioural Science Officer?

Simply put, your Chief Behavioural Science Officer, or CBSO, is your dedicated source of Behavioural Science expertise. Embed psychology & Behavioural Science within your business & team.

A key difference is that I listen, respond, ask questions and understand first. Only then, do I aim to deliver game-changing expertise, honestly, and as part of a team, rather than any form of client/supplier relationship (in the best possible way).

Embrace the power of marginal gains

Marginal gains are all about small, incremental improvements in any process that add up to a significant improvement when combined together. As your CBSO, I act as a true thought partner, identifying where you & your team can make these tiny changes for big results.

Making it happen

To begin with, I need to know about your brand, organisation, and customers. Nothing more taxing than talking over Zoom.
After reviewing what you already know and discussing your own business needs I can provide a personalised roadmap.
With a collaborative and integrated approach to planning, let's leverage my expertise to achieve our business goals.
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Behavioural Science Insights at Your Fingertips


The level of expertise I bring to the table, combined with an uncanny ability to always go above and beyond, truly makes this an invaluable resource.

Monthly Plans
I have packages based on hourly, daily and monthly structures, each of which can be tailored to meet your team's timescale and budget.
Flexible Approach
At any given time, simply let me know of any planned activities and I’ll estimate and re-assign time/budget resource accordingly.
The Best of Both
Typically, the hours I provide, in understanding your brand and organisation, are split between direct contact activity with you and/or your team and behind the scenes analysis and insights.
Scalable Solutions
Being results oriented, I always keep your high level goals in mind. An ability to be nimble and responsive is an added bonus.

Chief BSO packages


Per month (10 hours)
Great for on-hand advice about your shopper and consumer facing activities from a behavioural science perspective.
Ideal if you and your team want to explore how psychology and behavioural science can enhance brand and business performance in the short-term.
Onboarding £1,850
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Per month (80 hours)
Perfect for established organisations and teams, that need ongoing guidance and direction from experts in consumer and shopper psychology.
Ideal for team leaders who want and need to make behavioural science an integral part of their organisation.
FREE Onboarding (worth £4,950)
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3, 6, 9 or 12 month options available on all packages. Get in touch

Don't just take my word for it

Not only have I worked with more than 60% of leading brands and retailers for more than 20 years, I have done so in way that has added tangible value & provided great insights & input into team solutions.

Phillip’s sessions were thought provoking and helped support our commercial teams in thinking beyond the numbers.
Shopper Insights Controller
Thank you Phillip, you did a great job indeed! We got plenty of messages, people saying they enjoyed this and found it very useful!
National Trade Marketing Director
Thank you Phillip, you did a great job indeed. I can't believe the potential you uncovered for our brand!
Brand Manager
Philip Adcock

I provide incredible value & constantly deliver 'new news'

I'll take the time to understand our business and speak to you in practical terms; not marketing 'theories.' Together, we can pinpoint issues and provide a solution that is practical and affordable for you and your team.

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Philip Adcock - Your Chief Behavioural Science Officer

Why you need a dedicated CBSO

A guide to partnering with your Chief Behavioural Science Officer.

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