Chief Behavioural Science Officer

Your Own Consumer Psychology Specialist dedicated to helping you optimise your brand across all customer facing touchpoints.

What is a Chief Behavioural Science Officer?

Simply put, your Chief Behavioural Science Officer, or Chief BSO, is your personal source of behavioural science insight. Embed psychology and behavioural science within your business or get a psychological perspective on your consumer-facing activity.

Embrace the power of marginal gains

Marginal gains are all about small, incremental improvements in any process that add up to a significant improvement when combined together. As your Chief BSO, we’ll be identifying where you can make these tiny changes for big results.

Making it happen

To begin with, we need to know about your brand, organisation, and customers. Nothing more taxing than talking over Zoom.
After reviewing what you already know and discussing your own business needs we can provide a roadmap and costs accordingly.
We’ll work together to make your offering more customer-friendly, making things better for consumers, shoppers and your brand.
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Psychology Insights at Your Fingertips

Your Chief BSO

It has never been more important to understand the minds, emotions and decision-making process of shoppers and consumers: your customers.

Monthly Plans
We have packages based on hourly, daily and monthly structures, each of which can be tailored to meet your timescale and budget.
Flexible Approach
At any given time, simply let us know of any planned activities and we’ll estimate and re-assign time/budget resource accordingly.
The Best of Both
Typically, the hours we provide are split between direct contact activity with you and/or your team and behind the scenes analysis and insights.
Scalable Solutions
If we deliver quicker than first thought, we only charge for what we do. And if a project increases in scope, we scale up the charges accordingly.

Chief BSO packages


Per month (10 hours)
Great for on-hand advice about your shopper and consumer facing activities from a behavioural science perspective.
Ideal if you want to explore how psychology and behavioural science can enhance brand and business performance in the short-term.
Onboarding £1,850
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Per month (80 hours)
Perfect for established organisations that need ongoing guidance and direction from experts in consumer and shopper psychology.
Ideal for team leaders who want and need to make behavioural science an integral part of their organisation.
FREE Onboarding (worth £4,950)
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3, 6, 9 or 12 month options available on all packages. Get in touch

Don't just take our word for it

Having worked with more than 60% of leading brands and retailers for more than 20 years, we know how to give you real competitive advantage

Phillip’s sessions were thought provoking and helped support our commercial teams in thinking beyond the numbers.
Shopper Insights Controller
Thank you Phillip, you did a great job indeed! We got plenty of messages, people saying they enjoyed this and found it very useful!
National Trade Marketing Director
Thank you Phillip, you did a great job indeed. I can't believe the potential you uncovered for our brand!
Brand Manager
Philip Adcock

Make your brand easier to consider, want and buy

You know your brand, you know your business. But I know shoppers and consumers. So let's combine our expertise and take your brand communications to a new level.

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Philip Adcock - Your Chief Behavioural Science Officer

Why you need a dedicated Chief BSO

A guide to partnering with your Chief Behavioural Science Officer.

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