Guest Speaking

My captivating talks, seminars, & presentations unravel the mysteries of shopper psychology & behavioural science. They provide the tools you need to thrive in today's competitive market.

Unlocking Shopper Psychology

Imagine being able to anticipate your customers' actions, preferences, and decisions. That's where I come in.

With my dynamic and insightful guest speaking services, I'll guide you through the fascinating realm of shopper psychology, helping you navigate the minds of your customers & driving your business forward.

If you're seeking to transform your understanding of shoppers & shopping, you're in the right place.

Picture this

A busy supermarket with aisles stacked high with products of all shapes, sizes, & colours. Shoppers roam the aisles, seemingly making choices based on whim or preference.

But what if I told you that there's more to these decisions than meets the eye? That behind every purchase lies a complex interplay of psychological triggers and behavioural patterns? Read on.

The Science Behind Shopping: Valuable Insights

The Art of Decision Making: Uncover the subconscious factors that drive customer decisions. From the decoy effect to loss aversion, I reveal how these cognitive biases influence purchasing choices & how you can leverage them to your advantage.

Navigating Choice Overload: In a world saturated with options, shoppers often face decision fatigue. I'll share strategies to streamline choices, ensuring your offerings stand out amidst the noise % make decision-making easier for your customers.

The Role of Emotions: Emotions play a pivotal role in purchase decisions. Learn how to evoke the right emotional responses through branding, marketing, & product presentation, forging a stronger connection between your brand & your customers.

Making it happen

Behavioural Triggers
Discover the psychological triggers that prompt customers to take action, whether it's making a purchase, or subscribing to a service.
Designing for the Mind
Learn how to optimise physical and digital spaces to create a seamless & enjoyable shopping experience that encourages repeat visits & customer loyalty.
Digital Shopper Insights
Explore online consumer behaviour and tailor your e-commerce to align with shopper psychology, from persuasive copywriting to persuasive design elements.
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Your journey to success starts here

Embrace the power of shopper psychology..

In today's hyper-competitive market, tapping into the realm of shopper psychology is not a luxury; it's a necessity.

With my engaging and informative guest speaking services, you'll gain access to a treasure trove of insights that can transform your business.

The Power of Priming
Learn how subtle cues can prime shoppers' minds, influencing their preferences & choices before they even realise it.
The Decoy Effect
Discover how the strategic introduction of a third option can nudge shoppers towards a specific choice, boosting sales & profitability.
Social Proof and FOMO
Understand how the fear of missing out & the actions of others can shape shopper behaviour, driving them to embrace trends & make quicker purchase decisions.
Emotional Resonance
Discover how connecting with shoppers' emotions can forge strong brand loyalty & foster a lasting relationship.
Phillip Adcock

Why Phil?

A lifetime of skills and expertise. 20+ years experience available as your next guest speaker.

1,500+ insights which I've used to generate over £2 billion in additional sales for leading global brands.

As a recognised expert with a great approach, my talks and presentations are captivating, thought-provoking & most of all, insightful.

The customer journey

Ready to revolutionise your business through shopper psychology & behavioural science? Let's embark on this transformative journey together: Attract, Appeal, Engage, Buy. Whether you're seeking a riveting seminar, an interactive workshop, or an insightful keynote presentation, I'm here to tailor my expertise to your needs.

the customer journey tube map - attract, appeal, engage, buy

Don't just take my word for it

Not only have I worked with more than 60% of leading brands and retailers for more than 20 years, I have done so in way that has added tangible value & provided great insights & input into team solutions.

Phillip’s sessions were thought provoking and helped support our commercial teams in thinking beyond the numbers.
Shopper Insights Controller
Thank you Phillip, you did a great job indeed! We got plenty of messages, people saying they enjoyed this and found it very useful!
National Trade Marketing Director
Thank you Phillip, you did a great job indeed. I can't believe the potential you uncovered for our brand!
Brand Manager
Philip Adcock

Take your next step

Contact me today to schedule an engaging session that will empower your team and drive your business to new heights. Remember,  understanding your customer is the first step to winning them over – and I'm here to guide you every step of the way.

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