Psychology of CX based merchandising

The Neuroscience of POP & Display

When it comes to in-store display, your goal should be not just to promote your brand but rather, to attract attention, engage & sell to more shoppers & consumers: Potential customers.

Because your brand has but a brief instant to grab the attention of your target consumer, we’ll make sure you maximise that vital moment in time. And with more that 30 years experience of in-store, we know what makes shoppers & consumers tick. Bring us into your design process to work alongside your designers – That way you get the best of both Worlds: Art & science.

  • Emotionalising the display led to a 350% increase in share of sales for the client brand.
  • Psychologically connecting with shoppers delivered a 14% increase in sales for leading cosmetics brand.
  • A promotional display was tested before full roll out & found to be completely non-effective due to the wrong emotional engagment. So an expensive mistake was avoided.

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