The Neuroscience of Special Offers
With the current addiction to special offers and in-store promotions, isn’t it time you got to the science behind how & why some offers appeal to shoppers & consumers more than others? If you are going to 'give away' additional value, don't you think that you should optimise not just the mechanics of the offer, but the appeal of your added value?
We can maximise shopper perceptions of your added value, while at the same time add a significant amount to your bottom line. Let us help you apply shopper & consumer psychology to your promotions. Access an unparalleled knowledge base of 497 scientifically-proven psychological rules & neuroscience based techniques. Apply this expertise, & you’ll substantially transform your promotional effectiveness!
- Simply redesigning the Shelf Edge Label opened up a £50,000,000 opportunity
- Using the wrong colours for promotional messaging cost £113,000,000 in lost sales
- 150% increase in brand share by psychologically communicating added value more impactfully
Let's make your promotions better. Better for your brand, better for your business and most of all, better for the shoppers and consumers.
