CX based decision hierarchies

Understanding what people do and don't buy is just the tip of the iceberg. Only when you understand why they do and don't engage with your brand can you really form meaningful relationships with consumers and shoppers.

Meeting Customer Decision Hierarchies

We’ll help you leverage emotion & reason equally effectively, directing more shoppers & consumers towards your brand. Learn to balance emotional responses with logical brand consideration. Make us part of your design process, advising your existing team & helping you to sell more to more customers, more often.

We’ll help you leverage emotion & reason equally effectively, directing more shoppers & consumers towards your brand. Learn to balance emotional responses with logical brand consideration. Make us part of your design process, advising your existing team & helping you to sell more to more customers, more often.

  • The human brain processes emotional stimuli 3,000 times faster than more rational input.
  • Emotional persuasion is 24 times more persuasive that reason.
  • Applying emotion at the very moment shoppers were making purchasing decisions led to an increase in add-on sales by 15%.

Contact us for an informal discussion about how we can make it better for your brand, better for your business and most of all, better for shoppers and consumers.

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