Master the psychology of choice, and you won’t just sell more, you’ll make choosing you the easiest, most natural decision your customer could possibly make.
Fisher-Price tested which method best balanced product security with consumer sanity. The results tell us a lot about how packaging can delight, or anger.
Behind every effective headline, sales page, or advert lies a rich body of research in psychology, marketing, and linguistics. And once you understand...
In this article, we explore what emotions really are, why they matter in decision-making, and how businesses can ethically and effectively harness them...
If your brand identity is upbeat and playful, maximalism is your friend. If your brand is rooted in expertise and rigour, minimalism remains the safer bet.
This study into reactions to packaging looked not just at how people respond to packaging designs in theory, but how their feelings change when they interact.
How do you make people stop, notice, and actually engage with what you’re showing them? The answer lies in understanding how human attention really works.
The latest research paper, provides compelling evidence that shelf space is not a logistical necessity but a strategic weapon.
Logos are the front door to a brand. But if a logo is tilted upwards, shoppers may instinctively judge the product as less healthy.
Simply seeing a face, real or stylised, in connection with a brand can make us like that brand more. Why? Because faces are easy to process.
A team of researchers set out to explore how wine labels capture our attention and, crucially, what that means for consumer choice.
This research is a reminder that in the battle for shopper attention, especially in the, fast-growing plant-based aisle, visual storytelling is powerful.
Given that 80% of shoppers’ in-store time is spent walking from place to place, can we manage their pace? It turns out we can
fMRI brain scans show that when evaluating brands, shoppers primarily use emotions (personal feelings) rather than information (brand features and facts).
When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influenced (but which 40%)?
