Given that 80% of shoppers’ in-store time is spent walking from place to place, can we manage their pace? It turns out we can
fMRI brain scans show that when evaluating brands, shoppers primarily use emotions (personal feelings) rather than information (brand features and facts).
When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influenced (but which 40%)?
Does the direction of a model’s gaze in an advert influence product perceptions, & does it affect whether shoppers will buy it? Turns out, it absolutely does!
Elevate the Shopping Experience: Are you ready to discover the key to unlocking brand performance in-store? Add a D.O.S.E of neuroscience...
Have you ever wondered why you might finish a tall glass of cola more quickly than a short, round one?
Here’s the problem: SRP is a retailer driven necessity, often sourced, and provided by the procurement or buying departments within major brand organisations.
Grab your shopping trolley, sharpen your wits, and let's dive into the world of grocery shopping psychology!
Next time you pick up a bottle of wine or a jar of honey, take a moment to consider how its packaging has influenced your perception.
