Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influencedc (but which 40%)?
As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.
Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.
A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.
Researchers have been examining the influence of packaging design on consumer taste impressions.
Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?
Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.
If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them
