Packaging plays a pivotal role in the success or failure of any product in a competitive market. Learn what stands out, attracts, engages or turns off shoppers!
Discover how retailers can offer sustainable alternatives and promote sustainable shopping practices to help consumers make eco-friendly shopping decisions.
A 90 minute online training course developed to give you and/or your organisation a practical, understanding of all aspects of Shopper Psychology.
Results of research conducted in different countries during and after the previous recession period, to highlight the main changes in shopping behaviour.
Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.
If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them
Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?
A recent study has found that cooking from frozen food is significantly better value and there was a 47.5% reduction in family food waste.
Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.