Researchers have been examining the inﬂuence of packaging design on consumer taste impressions.
As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.
When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influencedc (but which 40%)?
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.
Despite the convenience and cost-effectiveness of frozen produce, why do shoppers still prefer to buy fresh?
Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most eﬀective...
Shoppers’ needs and expectations are evolving, and so are retailers as the market becomes more competitive. Category Managers are now facing new challenges.
The economic situation today is very similar to the period post 2008 crash. So what can we learn from shopper and consumer research conducted back then?