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How Packaging Design Influences Taste Perceptions

Researchers have been examining the influence of packaging design on consumer taste impressions.

Design
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Effective Shopper Marketing Considerations

As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.

Marketing
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The 5 Modes of Shopping - How do People Buy Your Brand

When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influencedc (but which 40%)?

Marketing
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How to maximise the effectiveness of your price, without actually reducing it!

Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.

Promotions
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Don't Miss This! Great SRP Opportunity

Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.

Design
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Why do Shoppers Prefer Fresh to Frozen or Canned Fruit & Vegetables?

Despite the convenience and cost-effectiveness of frozen produce, why do shoppers still prefer to buy fresh?

Sustainability
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Food Imagery or Actual Food Visibility on Packaging?

Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...

Design
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What's Keeping Category Managers Awake at Night?

Shoppers’ needs and expectations are evolving, and so are retailers as the market becomes more competitive. Category Managers are now facing new challenges.

Emotions
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Shopping Behaviour In a Recession

The economic situation today is very similar to the period post 2008 crash. So what can we learn from shopper and consumer research conducted back then?

Marketing
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