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21 Cognitive Biases that Influence Your Marketing Tactics

Marketing feels strategic, objective, customer-focused. That's the goal, right? But it's far more subjective than you think thanks to your own cognitive biases!

Cognitive Biases
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No.36 Zero Risk Bias & Shopping Sustainably

Using zero-risk bias can work in en employer's favour when it comes to sustainable shopping.

Cognitive Biases
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No.35 Third Person Effect & Shopping Sustainably

Understanding the impact of advertising and media messaging can impact our purchasing habits.

Cognitive Biases
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No.34 Salience Bias & Shopping Sustainably

Making your product stand out against the crowd will make shoppers more likely to choose it.

Cognitive Biases
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No.33 Restraint Bias & Shopping Sustainably

Using emotional temptation can persuade shoppers to opt for the sustainable option.

Cognitive Biases
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No.32 Pseudocertainty & Shopping Sustainably

How can employers guide shoppers towards the more sustainable option?

Cognitive Biases
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No.31 Present Bias & Shopping Sustainably

Shopping more sustainably is more about long-term consequences, but how can we convince shoppers that this is the best option to choose?

Cognitive Biases
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No.29 Negativity Bias & Shopping Sustainably

The impact of the negativity bias on sustainable shopping habits.

Cognitive Biases
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No.30 Post Purchase Rationalisation & Shopping Sustainably

Making sure customers are aware that the sustainable choice is the best one can work in your favour.

Cognitive Biases
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