Congruence Bias refers to the fact that, as a species, we prefer to only test against our initial hypothesis, neglecting to explore alternative outcomes.
Online sales are growing and growing fast. But just how psychologically optimised is the typical online selling environment?
Attention business travelers! This is what quarantine is really like.
Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influencedc (but which 40%)?
As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.
Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.
A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.
