Create more effective marketing communications, by comparing your designs against 1,500 Behavioural Science insights and more than 100 Cognitive Biases.
I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.
Discover how retailers can offer sustainable alternatives and promote sustainable shopping practices to help consumers make eco-friendly shopping decisions.
Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...
The economic situation today is very similar to the period post 2008 crash. So what can we learn from shopper and consumer research conducted back then?
Shoppers’ needs and expectations are evolving, and so are retailers as the market becomes more competitive. Category Managers are now facing new challenges.
Despite the convenience and cost-effectiveness of frozen produce, why do shoppers still prefer to buy fresh?
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.
