Marketing feels strategic, objective, customer-focused. That's the goal, right? But it's far more subjective than you think thanks to your own cognitive biases!
Using zero-risk bias can work in en employer's favour when it comes to sustainable shopping.
Understanding the impact of advertising and media messaging can impact our purchasing habits.
Making your product stand out against the crowd will make shoppers more likely to choose it.
Using emotional temptation can persuade shoppers to opt for the sustainable option.
How can employers guide shoppers towards the more sustainable option?
Shopping more sustainably is more about long-term consequences, but how can we convince shoppers that this is the best option to choose?
The impact of the negativity bias on sustainable shopping habits.
Making sure customers are aware that the sustainable choice is the best one can work in your favour.
