It isn’t so much about the amount you charge shoppers for your product, but how you communicate the price that determines its appeal.
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
In the grand Medici tradition, we help you bring together the best minds from various disciplines to create a renaissance in retail
Researchers have been examining the inﬂuence of packaging design on consumer taste impressions.
Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.
Shopper Psychology training offers customisable modules to address your specific business challenges. Acquire the knowledge and tools to excel in your market
Key psychological factors that influence shopping behaviour and give both retailers and brands significant advantages in terms of sales, satisfaction & loyalty.
In a world where customer expectations are rapidly evolving, using the science of shopping behaviour can tangibly invigorate your brand.
Incorporating shopper psychology and behavioural science into brand and retailer category reviews isn't just a choice; Nowadays, it's a necessity.