FREE guidE
Download

Understanding Shopper Thoughts

Shopper thoughts, beliefs, feelings and perceptions influence shoppers' decision-making and alter buying behaviour.

Businesses need to understand their customers, because understanding shopper thoughts helps to develop products and marketing campaigns that appeal to the right target audience.

Do you know why people buy some products and not others? Have you ever wondered how advertising and in-store POS influence a shopper's buying choices? If so, then you might be interested in talking about shopper psychology and shopper thoughts.

As a professional in this field, I look at things like the decision-making process and shopper motivation to help understand why shoppers buy some things but not others.

Shopper thoughts & decision-making

Understanding your audience's mindset should be an integral part of your marketing strategy. Run surveys and feedback campaigns to gather opinions on shopper experiences and develop strategies that tender to their needs. Encourage consumers to share their thoughts on their in-store experience in order to gauge where you can make marginal gains.

I offer unparalleled insights into shopper thoughts and decision-making processes which mean that you can profit from shopper's subconscious mind! Discover the real 'why' behind the buy in order to find out what really makes shoppers tick.

Shopper motivations & emotions

Emotions influence purchasing behaviour. They have the power to change shopper thoughts more than any other element of marketing. Emotions drive irrational decisions, meaning that shoppers will be more inclined to make spontaneous buying decisions if they are emotional stimulated. The richer the emotional content of a brand or product’s mental representation, the more likely the shopper will buy and the consumer will become a loyal user.

Effectively reaching target customers

I play a critical role not only in helping businesses understand what customers want and need but also in helping brands and retailers better meet the deep, implicit, emotional needs that are at the forefront of shopper thoughts and their decision-making toolkit.

As a shopper psychologist, I spend a great deal of time learning about shopper thoughts, motivations and decisions - I share these insights in group workshops and training sessions to teach you how to use psychology in your marketing strategies.

About Phillip Adcock

My name is Phillip Adcock: I have more than 30 years of human behavioural research and analysis, and have developed a unique ability to identify what it is that makes people psychologically and physiologically 'tick'.

Would you like to know more about how shoppers and consumers think? Download my FREE guide now. Alternatively, check out www.adcocksolutions.com, where there are more FREE downloads available there. Or why not simply email me with what's on your mind?

If you think there is value in this article then please, please share it, thank you.

Avatar face of Phillip

Phillip Adcock
Psychology & Behaviour
Change Consultant

Phillips Signature

More from Brainsights

Shopper Marketing Insights

Based on 30 years' experience of effective shopper marketing research, here are 5 proven activation techniques for brands and retailers.

Read Story

What is Positioning in Marketing?

Positioning refers to the ability to influence consumer perception of a brand or product.

Read Story

Consumer Behaviour is Changing

As we all know, Covid-19 had and is still having massive impacts on consumer behaviour. Shopping experiences have changed and retailers have had to adapt.

Read Story

Get the latest brainsights straight to your email box

We will never share your email address with third parties.

Are you fascinated by how shoppers think?

If you’re as fascinated by how shoppers think as I am, check out my books on Amazon for more insightful, provocative and stimulating information.

Got a question?
Let's talk

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.