Stop Losing out on Growth, Revenue and Shopper Marketing ROI

Phillip Adcock

What if you could understand exactly why your customers act the way they do?

Because behind every click, every choice, and every purchase lies a powerful psychological force, waiting to be discovered. The world’s most effective marketers aren’t just creative. They’re curious. Curious about the real reasons behind behaviour. At Adcock Solutions, we help you uncover those reasons, and turn them into results.

You’re working hard to stay relevant, stand out, and deliver growth. But even your best strategies don’t always land the way you hoped.

You're not alone.

In today’s crowded and complex marketplace, guesswork is no longer good enough. When billions are spent each year on marketing that fails to move the needle, the smart move is to understand what really drives your customer’s decisions. That’s where we come in.

Budweiser. McVitie’s. Lindt.

These aren’t just logos in our portfolio, they’re success stories. We help uncover subtle psychological mismatches in tone and message, and facilitate tapping into cognitive biases and mental availability. Time and again, we transform uncertainty into clarity, and insight into impact.

Phillip Adcock
Phillip Adcock presenting a keynote on Behavioural Science

Adcock Solutions is not just a consultancy, we’re your behavioural science partner

We bring together rigorous academic foundations with real-world marketing expertise to:

Diagnose what's blocking your brand growth.

Design interventions that align with how real people think and feel.

Deliver campaigns that convert, stick, and scale.

Ready to start turning insights into impact? [Let’s talk.]

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Uplift in brand preference by adding Behvioural Science to wine adverts
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Uplift in shopper engagement by adding Behvioural Science to POP
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Improvement by adding Behavioural Science to packaging

From one-off campaigns to brand strategy overhauls, we bring behavioural science into your boardroom to make marketing more effective, messaging more emotional, and decisions more human.

Applying Behavioural Science

Our clients include some of the biggest, and boldest, brands in the world.

Why? Because we speak the language of business and the language of the brain.
Robust Psychological Principles
Our work is grounded in the most robust psychological principles, from loss aversion (Kahneman & Tversky) and cognitive fluency to social proof, habit formation, and mental shortcuts (heuristics).
Actionable Expertise
But more importantly, we make it actionable. Our insights are not buried in slides. They’re baked into strategy, shaping everything from pack design to price communication, and from training to tone of voice.
Real-World Implementation
From one-off campaigns to brand strategy overhauls, we bring behavioural science into your boardroom to make your marketing more effective, your messaging more emotional, and your decisions more human.

Join 100+ brands across 28 countries that have already applied the Behavioural Science expertise of Adcock Solutions Ltd.

2 sisters logo
“We followed every bit of Phil's advice on packaging & sales have skyrocketed.”
2 Sisters Food Group
Pladis Global logo
“What can I say, the insights great and the results outstanding!"
Pladis Global
Anheuser Busch logo
“These guys create shopper driven strategies which deliver real ROI.”
Anheuser Busch

Explore our Brainsights

How to Get Shoppers Moving, or Slow Them Down, Without Saying a Word

Given that 80% of shoppers’ in-store time is spent walking from place to place, can we manage their pace? It turns out we can

Read Story

How emotions influence purchasing behaviour

fMRI brain scans show that when evaluating brands, shoppers primarily use emotions (personal feelings) rather than information (brand features and facts).

Read Story