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Cartooning Consumption: How Mascots Are Winning Hearts
This research is a reminder that in the battle for shopper attention, especially in the, fast-growing plant-based aisle, visual storytelling is powerful.
Read StoryHow to Get Shoppers Moving, or Slow Them Down, Without Saying a Word
Given that 80% of shoppers’ in-store time is spent walking from place to place, can we manage their pace? It turns out we can
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How emotions influence purchasing behaviour
fMRI brain scans show that when evaluating brands, shoppers primarily use emotions (personal feelings) rather than information (brand features and facts).
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Unleash Neurotransmitters for Optimal Brand performance
Elevate the Shopping Experience: Are you ready to discover the key to unlocking brand performance in-store? Add a D.O.S.E of neuroscience...
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Can the Shape of a Glass, Bottle or Can Influence How Much You Drink
Have you ever wondered why you might finish a tall glass of cola more quickly than a short, round one?
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Are You Missing This Great SRP Opportunity
Here’s the problem: SRP is a retailer driven necessity, often sourced, and provided by the procurement or buying departments within major brand organisations.
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10 Pricing Strategies Backed by Behavioural Science
Grab your shopping trolley, sharpen your wits, and let's dive into the world of grocery shopping psychology!
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Glass vs Plastic: What Packaging Says About Quality and Taste
Next time you pick up a bottle of wine or a jar of honey, take a moment to consider how its packaging has influenced your perception.
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Juicy Oranges and the Science of Selling Tasty Juice
Researchers created four versions of orange juice packaging. Each had subtle tweaks to the image of the orange depicted. They adjusted two key visual cues...
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Attention alone does not equal action
Why Predictive Eye Tracking Analyses Only a Small Part of the Path to Purchase – and What Really Drives Sales
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Brand Marketing vs Shopper Marketing
One of the most common (and costly) confusions in marketing is the conflation of brand marketing and shopper marketing.
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How Packaging Design Drives Shopper Attention and Decision-Making
With hundreds of SKUs vying for a split-second glance, packaging is no longer just a container, it’s a critical communicator.
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What Are You Looking At? How Eye Gaze Can Make or Break Your Ads
Does the direction of a model’s gaze in an advert influence product perceptions, & does it affect whether shoppers will buy it? Turns out, it absolutely does!
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Unpacking Emotion: A New Tool to Decode Shopper Reactions to Packaging & Shopper Marketing Design
Drive More Revenue by Transforming Your Design Game with Al and Behavioural Science
Read StoryWhy We Buy With Our Hearts: The Emotional Power of Packaging Design
What do a beautifully labelled bottle of olive oil, a sleek smartphone box, and a child’s cereal box with cartoon characters all have in common?
Read StoryThe Emotional Edge: How Packaging Design Shapes Consumer Behaviour
In a world where shoppers and consumers are bombarded with choices, emotions are the silent persuaders. And packaging is often the first point of contact.
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Brand Marketing vs Shopper Marketing: Why the Difference Matters More Than Ever
Brand marketing and shopper marketing: Think of them like two sides of a bridge, one attracts the customer, the other gets them to cross.
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Packaging isn’t Just About Protection, it’s about Persuasion.
Packaging plays a crucial role in branding, consumer psychology, and purchasing decisions.
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Transform Your Webpage Design with AI & Behavioural Science
An AI-powered webpage design & layout analysis tool that changes the webpage design game entirely.
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How CPG Packaging Influences Taste Perceptions: A Guide for Brands
A recent study, "Tough Package, Strong Taste," explores how packaging shape and colour influence consumer perceptions of taste and overall product evaluation.
Read StoryUnlocking the Power of Design Effectiveness In-Store
Different retailers are executing in-store media in different ways, take a look at these real world examples - But which is more effective Tesco, or Sainsbury's
Read StoryThe Power of Packaging: How Design Influences Shopper Choices
This study delves into how packaging design, specifically material, visuals, and text, influences shopper expectations and their willingness to buy.
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Transform Your Design Game with AI and Behavioural Science
An AI-powered design analysis tool that changes the design game entirely. Quantitative analysis & expert recommendations, in less than 4 minutes
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Retail Marketing in the Digital Age - The Right Message to the Right Shopper at the Right Time
In today’s retail, success is about more than just the right products. It’s about crafting meaningful interactions at every stage of the shopper's journey
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The Science of Selling Tasty Juice
When it comes to food packaging, designers focus a lot on colour and shape. But not enough attention is paid to the images used on the packaging.
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Spicing Things Up: The Art of Packaging Design and Consumer Perception
Research participants associated angular shapes with spiciness. Rounded shapes, in contrast, were linked to soft, less fiery qualities.
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Adding Shopper Psychology to Retail Media
Retail media allows brands to reach shoppers directly, right where and when they’re making purchase decisions. Here's how to incorporate shopper psychology.
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Shopper Marketing Challenges & Possible Solutions
To stay competitive, it’s crucial to address the following shopper marketing challenges with strategies informed by shopper psychology and behavioural science.
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Enhance Your Shopper Marketing with a Behavioural Science Audit
From Packaging and POS, to Websites and Retail Media Advertising, all can be dramatically improved by applying proven Behavioural Science
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Applying Behavioural Science to Branded Bays
With the current explosion of branded bay activity within the supermarkets, we thought we'd take a look at how they perform psychologically.
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The Power of Product Image Placement on Packaging
Packaging plays a crucial role in influencing shopper choices. It is not just the design or colour that matters, but also the location of images on the pack
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Glass vs Plastic: What Packaging Really Says About Quality and Taste
This fascinating study reveals how packaging material, glass versus plastic, affects our judgments of quality and taste.
Read StoryHow Shrinkflation Impacts Shopper Perceptions
While it may seem like a small adjustment, shrinkflation has a big impact on how shoppers perceive both retailers and brands.
Read StoryTransforming outdated store layouts by using behavioural science
How can retailers adjust their store layouts to better meet the needs of today’s shoppers? The answer lies in embracing behavioural design principles.
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Shopper Marketing Challenges & Potential Solutions
In 2024, UK grocery brands and retailers face a rapidly evolving landscape influenced by economic pressures, digital transformation, and shifting behaviours
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In-Store Retail Media Design Guide: Incorporating Psychological Principles
How to ensure that your retail media are not only visually appealing but also rooted in psychological principles that drive shopper behaviour.
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Incorporating Psychological Principles into In-Store Retail Media
Retail media allows brands to reach shoppers directly, right where and when they’re making purchase decisions. Here's how to incorporate shopper psychology
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An Introduction to Retail Media
Retail media has quickly become popular because it allows brands to target shoppers in a highly effective and immediate way, right where they’re buying.
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The Business Benefits of Behavioural Science Coaching
Understanding human behaviour is key to business success, this behavioural science coaching offers a powerful tool to unlock your organisation's full potential.
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Behavioural Science & Shopper Psychology Workshops
Are you ready to unlock the power of Behavioural Science & transform your business with Shopper Psychology-based insights?
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The Medici Effect in Retail
In the grand Medici tradition, we help you bring together the best minds from various disciplines to create a renaissance in retail
Read StoryThe Magic of Packaging: How It Makes You Buy!
Think of a product's packaging like a book cover – it's the first thing you see, and it sets the tone for what's inside.
Read StoryMastering Shopper Psychology: Unleashing the Power to Influence Purchase Decisions!
Shopper Psychology training offers customisable modules to address your specific business challenges. Acquire the knowledge and tools to excel in your market
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Behavioural Science 101: Understanding the Mind of Shoppers
Behavioural Science offers a treasure trove of insights for brands and retailers seeking to connect with shoppers on a deeper level.
Read StoryThe Science of Category Management: Driving Profits through Shopper Insights
In this article, we explore the role of shopper psychology in category management and its potential to revolutionise retail strategy.
Read StoryThe Power of Packaging: How Design Influences Purchase Decisions
In the fiercely competitive world of retail, where consumers are bombarded with choices at every turn, packaging design has emerged as a critical element...
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Elevate the Shopping Experience
Are you ready to discover the key to unlocking brand performance in-store? Adding a D.O.S.E of neuroscience can transform shopper perceptions.
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Top 12 Challenges Facing Brands & Retailers & How Shopper Psychology Can Help
In the rapidly evolving landscape of shopper marketing, & retail, significant challenges are being faced by leading brands & retailers.
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The Power of Shopper Psychology and Behavioural Science in Category Management
Key psychological factors that influence shopping behaviour and give both retailers and brands significant advantages in terms of sales, satisfaction & loyalty.
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Unlocking Success: The Power of Shopper Psychology and Behavioural Science
In a world where customer expectations are rapidly evolving, using the science of shopping behaviour can tangibly invigorate your brand.
Read StoryProfessional Training In Shopper Psychology
A 90 minute online training course developed to give you and/or your organisation a practical, understanding of all aspects of Shopper Psychology.
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How to Create a More Shopper Oriented Path to Purchase In-Store
If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them
Read StoryAn introduction to Shopper Marketing
Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.
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Vertical or Horizontal Brand Blocking - Which is right for you?
Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?
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The Science of Packaging Colour
Packaging plays a pivotal role in the success or failure of any product in a competitive market. Learn what stands out, attracts, engages or turns off shoppers!
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How Packaging Design Influences Taste Perceptions
Researchers have been examining the influence of packaging design on consumer taste impressions.
Read StoryHealth Washing: How Claims on Food Packaging alter Shopper Perceptions
A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.
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Food Packaging Illusion that Nudges Shopper & Consumer Behaviour
Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.
Read StoryEffective Shopper Marketing Considerations
As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.
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The 5 Modes of Shopping - How do People Buy Your Brand
When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influenced (but which 40%)?
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Don't Miss This! Great SRP Opportunity
Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.
Read StoryHow to maximise the effectiveness of your price, without actually reducing it!
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
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Food Imagery or Actual Food Visibility on Packaging?
Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...
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6 Limitations of AI & Why it Won’t Quite Take Over In 2023!
I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.
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No.36 Zero Risk Bias & Shopping Sustainably
Using zero-risk bias can work in en employer's favour when it comes to sustainable shopping.
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No.35 Third Person Effect & Shopping Sustainably
Understanding the impact of advertising and media messaging can impact our purchasing habits.
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No.34 Salience Bias & Shopping Sustainably
Making your product stand out against the crowd will make shoppers more likely to choose it.
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No.33 Restraint Bias & Shopping Sustainably
Using emotional temptation can persuade shoppers to opt for the sustainable option.
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No.32 Pseudocertainty & Shopping Sustainably
How can employers guide shoppers towards the more sustainable option?
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No.31 Present Bias & Shopping Sustainably
Shopping more sustainably is more about long-term consequences, but how can we convince shoppers that this is the best option to choose?
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No.30 Post Purchase Rationalisation & Shopping Sustainably
Making sure customers are aware that the sustainable choice is the best one can work in your favour.
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No.29 Negativity Bias & Shopping Sustainably
The impact of the negativity bias on sustainable shopping habits.
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No.28 Mere Exposure Effect & Shopping Sustainably
The importance of understanding this cognitive bias cannot be underestimated.
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No.27 Loss Aversion & Shopping Sustainably
How to make sure loss aversion doesn't negatively affect your business.
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No.26 Less is Better Effect & Shopping Sustainably
Making sure your customers are not overwhelmed with choice can work in your, and the planet's favour.
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No.25 Sunk Cost Fallacy & Shopping Sustainably
How the sunk-cost fallacy is incorporated into sustainable shopping.
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No.24 Illusory Truth Effect & Shopping Sustainably
The ways you can use the illusory effect in your own sustainability initiatives.
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No.23 The IKEA Effect on Shopping Sustainably
How can employers use the IKEA effect to encourage sustainability?
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No.22 Hyperbolic Discounting & Shopping Sustainably
Understanding and recognising hyperbolic discounting can help encourage consumers to opt for a more sustainable choice.
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No.21 Groupthink & Shopping Sustainably
Groupthink can have a significant impact on the way consumers make sustainable decisions.
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No.20 The Framing Effect & Shopping Sustainably
Ways that companies can utilise the framing effect when trying to switch consumers' perspectives on their products.
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No.19 Focussing Effect & Shopping Sustainably
When we tend to fixate on the first piece of information we receive, this can impact our purchasing habits.
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No.18 Endowment Effect on Shopping Sustainably
Our tendency to place a higher value on products that we already own can effect the retail space.
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No.17 Distinction Bias & Shopping Sustainably
When we are choosing between two products simultaneously, our views are different.
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No.16 Denomination effect & Shopping Sustainably
We are typically more likely to spend money when it is in smaller denominations. This can be used to encourage sustainable choices.
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No.15 The Default Effect & Shopping Sustainably
Using the default effect correctly can ensure customers opt for the most sustainable option when presented with a range of choices.
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No.14 The Decoy Effect and Shopping Sustainably
Ensuring that your product stands out against other options so that shoppers choose the most sustainable option is possible when employing the Decoy Effect.
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No.13 Courtesy Bias & Shopping Sustainably
Courtesy bias can be found everywhere in the retail industry.
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No.12 Congruence Bias & Shopping Sustainably
How congruence bias provides opportunities in sustainable shopping.
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No.11 Confirmation Bias & Shopping Sustainably
Ways you can use confirmation bias to encourage sustainable shopping practices.
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No.10 Choice-Supportive Bias & Shopping Sustainably
The ways to utilise choice-supportive bias to encourage customers to implement sustainable choice into their purchasing decisions.
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No.9 Ben Franklin Effect on Shopping Sustainably
How we can use the Ben Franklin effect when encouraging shoppers to carry out sustainable actions.
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No.8 Base Rate Fallacy & Shopping Sustainably
When we mistakenly judge a situation and fail to take into account all surrounding relevant information, we are using the base rate fallacy.
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No.7 The Bandwagon Effect & Shopping Sustainably
Our tendency to follow the crowd has an impact on our sustainable shopping experience.
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No.6 Availability Heuristic & Shopping Sustainably
Specific criteria that we remember can affect our decision-making when shopping sustainably.
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No.5 Automation Bias & Shopping Sustainably
Automatically assuming that details are correct when shopping affects our ability to shop sustainably.
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No.4 Attribute Substitution & Shopping Sustainably
When we don't consider the wider picture while we make a purchase we are implementing attribute substitution.
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No.3 Attentional Bias & Shopping Sustainably
When we don't try to see all sides of a story we are displaying attentional bias and this comes into play when we are shopping sustainably.
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No.2 The Anchoring Effect on Shopping Sustainably
Our tendency to rely on the first piece of information that is fed to us can impact how we shop sustainably.
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No.1 The Ambiguity Effect on Shopping Sustainably
When applying cognitive biases to promote sustainable shopping we can see the impact of the ambiguity effect on our sustainable shopping practices.
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