Promotions
The psychology behind promotions. What captures attention and what is the most psychologically effective method of increasing brand purchases?
10 Pricing Strategies Backed by Behavioural Science
Grab your shopping trolley, sharpen your wits, and let's dive into the world of grocery shopping psychology!
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Adding Shopper Psychology to Retail Media
Retail media allows brands to reach shoppers directly, right where and when they’re making purchase decisions. Here's how to incorporate shopper psychology.
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In-Store Retail Media Design Guide: Incorporating Psychological Principles
How to ensure that your retail media are not only visually appealing but also rooted in psychological principles that drive shopper behaviour.
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How to maximise the effectiveness of your price, without actually reducing it!
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
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