Mastering Shopper Psychology: Unleashing the Power to Influence Purchase Decisions!
Shopper Psychology training offers customisable modules to address your specific business challenges. Acquire the knowledge and tools to excel in your marketRead Story
Behavioural Science 101: Understanding the Mind of Shoppers
Behavioural Science offers a treasure trove of insights for brands and retailers seeking to connect with shoppers on a deeper level.Read Story
The Science of Category Management: Driving Profits through Shopper Insights
In this article, we explore the role of shopper psychology in category management and its potential to revolutionise retail strategy.Read Story
The Power of Packaging: How Design Influences Purchase Decisions
In the fiercely competitive world of retail, where consumers are bombarded with choices at every turn, packaging design has emerged as a critical element...Read Story
Top 12 Challenges Facing Brands & Retailers & How Shopper Psychology Can Help
In the rapidly evolving landscape of shopper marketing, & retail, significant challenges are being faced by leading brands & retailers.Read Story
The Power of Shopper Psychology and Behavioural Science in Category Management
Key psychological factors that influence shopping behaviour and give both retailers and brands significant advantages in terms of sales, satisfaction & loyalty.Read Story
Unlocking Success: The Power of Shopper Psychology and Behavioural Science
In a world where customer expectations are rapidly evolving, using the science of shopping behaviour can tangibly invigorate your brand.Read Story
Unleashing the Power of Shopper Psychology into Category Reviews
Incorporating shopper psychology and behavioural science into brand and retailer category reviews isn't just a choice; Nowadays, it's a necessity.Read Story
How to Create a More Shopper Oriented Path to Purchase In-Store
If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing themRead Story
Vertical or Horizontal Brand Blocking - Which is right for you?
Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?Read Story
Health Washing: How Claims on Food Packaging alter Shopper Perceptions
A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.Read Story
Food Packaging Illusion that Nudges Shopper & Consumer Behaviour
Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.Read Story
Shoppers dramatically reduce waste when buying frozen food
A recent study has found that cooking from frozen food is significantly better value and there was a 47.5% reduction in family food waste.Read Story
The 5 Modes of Shopping - How do People Buy Your Brand
When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influencedc (but which 40%)?Read Story
How to maximise the effectiveness of your price, without actually reducing it!
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.Read Story
Why do Shoppers Prefer Fresh to Frozen or Canned Fruit & Vegetables?
Despite the convenience and cost-effectiveness of frozen produce, why do shoppers still prefer to buy fresh?Read Story
Food Imagery or Actual Food Visibility on Packaging?
Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most eﬀective...Read Story
Sustainable Shopping Practices: How Can Retailers Help?
Discover how retailers can offer sustainable alternatives and promote sustainable shopping practices to help consumers make eco-friendly shopping decisions.Read Story
6 Limitations of AI & Why it Won’t Quite Take Over In 2023!
I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.Read Story
Behavioural Science-Driven Marketing Communications: A Formula for Success!
Create more effective marketing communications, by comparing your designs against 1,500 Behavioural Science insights and more than 100 Cognitive Biases.Read Story
Does Matte Packaging Increase Perceptions of Food Naturalness?
All things being equal, does it matter whether food is offered in matte or glossy packaging? Researchers have found that it does:Read Story
21 Cognitive Biases that Influence Your Marketing Tactics
Marketing feels strategic, objective, customer-focused. That's the goal, right? But it's far more subjective than you think thanks to your own cognitive biases!Read Story
No.30 Post Purchase Rationalisation & Shopping Sustainably
Making sure customers are aware that the sustainable choice is the best one can work in your favour.Read Story
No.26 Less is Better Effect & Shopping Sustainably
Making sure your customers are not overwhelmed with choice can work in your, and the planet's favour.Read Story
No.24 Illusory Truth Effect & Shopping Sustainably
The ways you can use the illusory effect in your own sustainability initiatives.Read Story
No.22 Hyperbolic Discounting & Shopping Sustainably
Understanding and recognising hyperbolic discounting can help encourage consumers to opt for a more sustainable choice.Read Story
No.10 Choice-Supportive Bias & Shopping Sustainably
The ways to utilise choice-supportive bias to encourage customers to implement sustainable choice into their purchasing decisions.Read Story
No.6 Availability Heuristic & Shopping Sustainably
Specific criteria that we remember can affect our decision-making when shopping sustainably.Read Story
No.4 Attribute Substitution & Shopping Sustainably
When we don't consider the wider picture while we make a purchase we are implementing attribute substitution.Read Story
The Psychology of Learning New Skills (Faster & Easier)
If you want to learn new skills, the process doesn't have to be difficult. The key is to first learn the most effective process for rapidly acquiring expertise.Read Story
Retail - More Sustainability Focussed; Less Special Offer Based
When it comes to shopping and sustainability, behavioural science offers provide powerful levers that can be both effective and appreciated.Read Story
The Power of Shopper Psychology in Connecting Consumers with Sustainability
Sustainability is at the forefront of most organisations mantras, but how can you effectively market your sustainability efforts to shoppers? Here are 4 ways.Read Story
Is Amazon Go Store Technology the End of Supermarket Checkouts?
What is Amazon Go technology and how will it impact retail stores and supermarkets alike? We're looking at the impact on shopping experiences and convenience.Read Story
Has Traditional Market Segmentation Met its Match?
Although it difficult to predict how people in the same segments will behave, you can predict how people with the same need states will.Read Story
Sustainable Shopping & Consuming - How Psychology Can Help
When it comes to sustainability and shopping, psychology and behavioural science can provide powerful initiatives that are both effective and appreciated.Read Story
Businessman in Quarantine - a Psychological Rundown
Attention business travelers! This is what quarantine is really like.Read Story
3 Steps to Increasing Brand Performance by Removing Friction
In an increasingly competitive market, reducing friction is critical for retaining customers and outperforming your competition.Read Story
4 Books to Turbocharge Your Next Marketing Campaign
Reading may not be top of mind for many contemporary marketers. But given the valuable lessons these books hold, it’s definitely worth picking up the habit.Read Story
How a Consumer Psychology Specialist Optimises Brand Performance
A consumer psychology specialist applies psychology in the field of marketing to improve brand appeal.Read Story
HFSS Promotion Restrictions - Impacts on Retailers & Consumers
High fat, sugar and salt (HFSS) products are being targeted by the UK government and food companies alike. But what impact will this have on society?Read Story
The Future of Brick & Mortar Retail. An Interview with Raydiant
As part of Raydiant's Future of Brick & Mortar series, I share insights on the retail industry and coming out of Covid.Read Story
Shopper Marketing Insights - the Good, the Bad & the Ugly!
Based on 30 years' experience of effective shopper marketing research, here are 5 proven activation techniques for brands and retailers.Read Story
Shopper Marketing - How to Combat New Shopper Habits
Shopper habits are changing and brand loyalties are shifting - historical sales data may well come into question as we emerge from this pandemic.Read Story