With the current explosion of branded bay activity within the supermarkets, we thought we'd take a look at how they perform psychologically.
This fascinating study reveals how packaging material, glass versus plastic, affects our judgments of quality and taste.
While it may seem like a small adjustment, shrinkflation has a big impact on how shoppers perceive both retailers and brands.
How can retailers adjust their store layouts to better meet the needs of today’s shoppers? The answer lies in embracing behavioural design principles.
In 2024, UK grocery brands and retailers face a rapidly evolving landscape influenced by economic pressures, digital transformation, and shifting behaviours
Our tendency to follow the crowd has an impact on our sustainable shopping experience.
The Bandwagon Effect is the tendency for the brain to conclude that something must be desirable because other people desire it.
The Availability Heuristic is a mental shortcut that relies on immediate examples that come to a shopper’s mind when evaluating a purchase decision.
Packaging plays a pivotal role in the success or failure of any product in a competitive market. Learn what stands out, attracts, engages or turns off shoppers!
