In a world where customer expectations are rapidly evolving, using the science of shopping behaviour can tangibly invigorate your brand.
Congruence Bias refers to the fact that, as a species, we prefer to only test against our initial hypothesis, neglecting to explore alternative outcomes.
Attention business travelers! This is what quarantine is really like.
Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.
Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.
A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.
Researchers have been examining the influence of packaging design on consumer taste impressions.
