One of the most common (and costly) confusions in marketing is the conflation of brand marketing and shopper marketing.
With hundreds of SKUs vying for a split-second glance, packaging is no longer just a container, it’s a critical communicator.
What do a beautifully labelled bottle of olive oil, a sleek smartphone box, and a child’s cereal box with cartoon characters all have in common?
Packaging plays a crucial role in influencing shopper choices. It is not just the design or colour that matters, but also the location of images on the pack
In a world where shoppers and consumers are bombarded with choices, emotions are the silent persuaders. And packaging is often the first point of contact.
Packaging plays a crucial role in branding, consumer psychology, and purchasing decisions.
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A recent study, "Tough Package, Strong Taste," explores how packaging shape and colour influence consumer perceptions of taste and overall product evaluation.
To stay competitive, it’s crucial to address the following shopper marketing challenges with strategies informed by shopper psychology and behavioural science.
