Research participants associated angular shapes with spiciness. Rounded shapes, in contrast, were linked to soft, less fiery qualities.
Retail media allows brands to reach shoppers directly, right where and when they’re making purchase decisions. Here's how to incorporate shopper psychology.
From Packaging and POS, to Websites and Retail Media Advertising, all can be dramatically improved by applying proven Behavioural Science
With the current explosion of branded bay activity within the supermarkets, we thought we'd take a look at how they perform psychologically.
This fascinating study reveals how packaging material, glass versus plastic, affects our judgments of quality and taste.
While it may seem like a small adjustment, shrinkflation has a big impact on how shoppers perceive both retailers and brands.
How can retailers adjust their store layouts to better meet the needs of today’s shoppers? The answer lies in embracing behavioural design principles.
In 2024, UK grocery brands and retailers face a rapidly evolving landscape influenced by economic pressures, digital transformation, and shifting behaviours
Our tendency to follow the crowd has an impact on our sustainable shopping experience.
The Bandwagon Effect is the tendency for the brain to conclude that something must be desirable because other people desire it.
The Availability Heuristic is a mental shortcut that relies on immediate examples that come to a shopper’s mind when evaluating a purchase decision.
Packaging plays a pivotal role in the success or failure of any product in a competitive market. Learn what stands out, attracts, engages or turns off shoppers!
In a world where customer expectations are rapidly evolving, using the science of shopping behaviour can tangibly invigorate your brand.
Congruence Bias refers to the fact that, as a species, we prefer to only test against our initial hypothesis, neglecting to explore alternative outcomes.
Attention business travelers! This is what quarantine is really like.
