Researchers created four versions of orange juice packaging. Each had subtle tweaks to the image of the orange depicted. They adjusted two key visual cues...
Why Predictive Eye Tracking Analyses Only a Small Part of the Path to Purchase – and What Really Drives Sales
One of the most common (and costly) confusions in marketing is the conflation of brand marketing and shopper marketing.
With hundreds of SKUs vying for a split-second glance, packaging is no longer just a container, it’s a critical communicator.
What do a beautifully labelled bottle of olive oil, a sleek smartphone box, and a child’s cereal box with cartoon characters all have in common?
Packaging plays a crucial role in influencing shopper choices. It is not just the design or colour that matters, but also the location of images on the pack
In a world where shoppers and consumers are bombarded with choices, emotions are the silent persuaders. And packaging is often the first point of contact.
Packaging plays a crucial role in branding, consumer psychology, and purchasing decisions.
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