When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influenced (but which 40%)?
Does the direction of a model’s gaze in an advert influence product perceptions, & does it affect whether shoppers will buy it? Turns out, it absolutely does!
Elevate the Shopping Experience: Are you ready to discover the key to unlocking brand performance in-store? Add a D.O.S.E of neuroscience...
Have you ever wondered why you might finish a tall glass of cola more quickly than a short, round one?
Here’s the problem: SRP is a retailer driven necessity, often sourced, and provided by the procurement or buying departments within major brand organisations.
Grab your shopping trolley, sharpen your wits, and let's dive into the world of grocery shopping psychology!
Next time you pick up a bottle of wine or a jar of honey, take a moment to consider how its packaging has influenced your perception.
Researchers created four versions of orange juice packaging. Each had subtle tweaks to the image of the orange depicted. They adjusted two key visual cues...
Why Predictive Eye Tracking Analyses Only a Small Part of the Path to Purchase – and What Really Drives Sales
