The latest research paper, provides compelling evidence that shelf space is not a logistical necessity but a strategic weapon.
Logos are the front door to a brand. But if a logo is tilted upwards, shoppers may instinctively judge the product as less healthy.
Simply seeing a face, real or stylised, in connection with a brand can make us like that brand more. Why? Because faces are easy to process.
A team of researchers set out to explore how wine labels capture our attention and, crucially, what that means for consumer choice.
The “you get what you pay for” placebo effect isn’t just a quirky psychology experiment, it’s a robust insight into how expectations shape reality.
This research is a reminder that in the battle for shopper attention, especially in the, fast-growing plant-based aisle, visual storytelling is powerful.
Given that 80% of shoppers’ in-store time is spent walking from place to place, can we manage their pace? It turns out we can
fMRI brain scans show that when evaluating brands, shoppers primarily use emotions (personal feelings) rather than information (brand features and facts).
When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influenced (but which 40%)?
