Every customer is an individual. Our specialist understanding of consumer and shopper behaviour will empower your business to create positive, more engaging & easier to understand brand experiences.
Your customers are the beating heart of your business, and our intuitive approach has been designed to deliver unparalleled consumer insight. Every customer is an individual. Our specialist understanding of consumer and shopper behaviour will empower your business to create positive, more engaging brand experiences.
Most business analysis and too much research focuses on what consumers and shoppers do and have done. But real insight comes from digging that little bit deeper to understand why.
Very few people really understand why consumers and shoppers do what they do. By why we mean their purpose, cause or belief – Do you? Why should your brand exist? Why should someone pick your brand? What makes it easier or harder to select your brand?
We recognise that not all insights come from studying what people do, many are identified by uncovering why they do it!
That’s why, here at Adcock Solutions, we tailor a multifaceted approach to your online and in-store research needs, allowing you to gain a profoundly more meaningful understanding of consumers and shoppers.
95% of human decision making happens below any conscious level
You need to go beyond just asking people what they do
Words represent just 7% of human to human communication
Most interview based research methods miss 93% of what respondents communicate
The human short term working memory forgets after 18 seconds
People forget most of what they did and so can’t accurately recall
Looking and seeing aren’t the same things
Analysing what consumers and shoppers look at doesn’t reveal much at all about what they actually see
“Consumers don't say what they think, mean what they say, or do what they say”
Knowledge is power: That’s why we champion proven cutting edge research tools developed specifically to give the maximum quality and quantity of insight possible. When you work with us a you’ll discover the power of some of the most advanced research techniques available today.
Forget about limiting yourself and your organisation to basic analyses of what people say (either online, or in face to face interviews). Now there is a real alternative. Discover what consumers really do, overlaid by what they say, what they really mean and how they feel.
If you’d like to know more about delivering more insightful research projects, give me a call now on 07960 109876 or email me at firstname.lastname@example.org