Workshops & Training

Discover how behavioural science can make your brand easier to want and buy, both online and in-store.

Discover how behavioural science can make your brand easier to want and buy, both online and in-store.

Rethinking marketing and insights

Brands spend billions trying to understand and influence consumers, with mixed results. Discover how behavioural science can reveal the often-hidden factors that really drive consumer behaviour.

I’ve ran hundreds of courses with marketing and insights leaders from more than 100 organisations across 28 countries and can tailor your workshops and training from a basic foundational understanding to advanced neuroscience according to your brand's needs.

I know today’s consumer and I how to empower organisations like yours.

So, what's in a workshop?

Workshops combine knowledge sessions with interactive activities to not only accelerate the attendees' understanding of psychology and behavioural science but also give them an opportunity to put into action.

Anyone from your organisation can attend the workshop - key stakeholders, designers, your marketing team, sales reps - the insights will be beneficial to all and ensure brand consistency.

Sneak peak: workshop slides from our collaboration with Anheuser-Busch

Building on a deep heritage in shopper and consumer psychology, Adcock Solutions partners with global marketing leaders to develop, test, and disseminate new insights that advance the understanding of the changing consumer. We help industry leaders apply the most advanced understanding of consumer decision making in today’s omni-channel marketplace.

Key benefits

Learn how to make it easier for your brand, business and consumer by:

  • Framing your value proposition more effectively
  • Redesigning research practices to generate real consumer insights
  • Effectively embedding consumer oriented test and learn processes
  • Understanding conscious and unconscious choice drivers
  • Designing more memorable customer experiences

Sneak peak: just 5 of the areas you'll uncover

Shopper 101 – What is a shopper and how do they decide

Emotion and Promotion – How to harness the power of emotion and promote smarter

Information exchange – What makes for good and not so good customer communication

The Mr Spock fallacy – How and why humans aren’t rational decision-making super computers

Getting better answers – Using psychology and behavioural science to create more insightful research initiatives

Ready to transform your brand?

If you’d like to talk more about the benefits of behavioural science training for brands, give me a call on 07960109876 or email me at pa@adcocksolutions.com.

*Workshops and training from £1,950.

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marketing communications

I’ll help your brand attract, appeal & sell more effectively.

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mind of the consumer

A guide to discovering what consumers really want

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