How do you find your first customers?

Harness consumer psychology insights to dramatically improve all aspects of your customer-facing activity.

How do you grow your brand?

Tap into behavioural science expertise to increase awareness, engagement and sales of your brand.

Making it happen

Advise

Get expert answers to your business questions and receive world-class mentoring.

Implement

Embed proven psychology tactics that will increase your brand performance.

Grow

Reap the rewards together. I only get paid if you succeed - a win-win situation!

Get in touch

Psychology Insights at Your Fingertips

Enhance your business using my expertise.

Getting a new product or service off the ground can be challenging. But when you understand the minds of your consumers, you’re half way there.

Brand Communication Specialist

Words aren’t everything, often it’s what you don’t say. I’ll navigate brand communications and position your product effectively.

Behavioural Scientist

Shopper and consumer psychology is a fundamental piece of brand building - I help you understand your buyers’ minds.

Marketing Psychologist

Know what makes your audience tick. Emotions are the foundations of great marketing - I help you tap into consumers.

Retail Expert

I’ve worked with the biggest brands in the world to build their brand awareness, buyability and bottom line. I can do the same for you.

Why Phil?

A lifetime of skills and expertise - 30+ years experience applied to your brand.

1,500+ insights to improve brand development which I've used to generate over £2 billion in additional sales.

First-hand experience - I’ve created, grown and successfully sold a multi-million-pound UK company.

The journey

We’ll work together to analyse, strategise and implement proven tactics along the customer journey to optimise your brand for buyability.

the customer journey tube map - attract, appeal, engage, buy

Don't just take our word for it

Having worked with more than 60% of leading brands and retailers for more than 20 years, we know how to give you real competitive advantage

Phillip’s sessions were thought provoking and helped support our commercial teams in thinking beyond the numbers.

Stephanie

Shopper Insights Controller

Thank you Phillip, you did a great job indeed! We got plenty of messages, people saying they enjoyed this and found it very useful!

Filip

National Trade Marketing Director

Thank you Phillip, you did a great job indeed. I can't believe the potential you uncovered for our brand!

Emily

Brand Manager

Make your brand easier to consider, want and buy

You know your brand, you know your business. But I know shoppers and consumers. So let's combine our expertise and take your brand communications to a new level.