The Availability Heuristic is a mental shortcut that relies on immediate examples that come to a shopper’s mind when evaluating a purchase decision.
Packaging plays a pivotal role in the success or failure of any product in a competitive market. Learn what stands out, attracts, engages or turns off shoppers!
In a world where customer expectations are rapidly evolving, using the science of shopping behaviour can tangibly invigorate your brand.
Congruence Bias refers to the fact that, as a species, we prefer to only test against our initial hypothesis, neglecting to explore alternative outcomes.
Attention business travelers! This is what quarantine is really like.
Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.
Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.
