A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.
Researchers have been examining the influence of packaging design on consumer taste impressions.
Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?
Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.
If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them
A 90 minute online training course developed to give you and/or your organisation a practical, understanding of all aspects of Shopper Psychology.
Key psychological factors that influence shopping behaviour and give both retailers and brands significant advantages in terms of sales, satisfaction & loyalty.
In the fiercely competitive world of retail, where consumers are bombarded with choices at every turn, packaging design has emerged as a critical element...
In this article, we explore the role of shopper psychology in category management and its potential to revolutionise retail strategy.
