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Behavioural Science 101: Understanding the Mind of Shoppers

Behavioural Science offers a treasure trove of insights for brands and retailers seeking to connect with shoppers on a deeper level.

Category Management
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Mastering Shopper Psychology: Unleashing the Power to Influence Purchase Decisions!

Shopper Psychology training offers customisable modules to address your specific business challenges. Acquire the knowledge and tools to excel in your market

Marketing
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The Magic of Packaging: How It Makes You Buy!

Think of a product's packaging like a book cover – it's the first thing you see, and it sets the tone for what's inside.

Design
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The Medici Effect in Retail

In the grand Medici tradition, we help you bring together the best minds from various disciplines to create a renaissance in retail

Marketing
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The Business Benefits of Behavioural Science Coaching

Understanding human behaviour is key to business success, this behavioural science coaching offers a powerful tool to unlock your organisation's full potential.

Marketing
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Don't Miss This! Great SRP Opportunity

Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.

Design
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No.13 Courtesy Bias & Shopping Sustainably

Courtesy bias can be found everywhere in the retail industry.

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No.36 Zero Risk Bias & Shopping Sustainably

Using zero-risk bias can work in en employer's favour when it comes to sustainable shopping.

Cognitive Biases
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No.35 Third Person Effect & Shopping Sustainably

Understanding the impact of advertising and media messaging can impact our purchasing habits.

Cognitive Biases
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