The importance of shopper psychology

Shopper Psychologists Help Businesses Understand Their Customers: Because businesses need to understand their Shoppers in order to develop products and marketing campaigns that appeal to their target audience.

Do you know why people buy some products and not others? Have you ever wondered how advertising and in-store POS influence a shopper's buying choices? If so, then you might be interested in talking about shopper psychology.

Shopper psychology is a speciality area that studies how thoughts, beliefs, feelings, and perceptions influence how and why people buy and relate to goods and services.

As a professional in this field I look at things like the decision-making process and shopper motivation, to help understand why shoppers buy some things but not others.

I analyse and dissect a variety of topics including:

How and why Shoppers choose retailers brands, products, and services

The thought processes and emotions behind Shopper decisions

What motivates shoppers to choose one product over another

What brands and retailers can do to effectively reach out to their target customers

I play a critical role not only in helping businesses understand what customers want and need but also in helping brands and retailers better meet the deep implicit and emotional needs of shoppers.

Because businesses need to understand their Shoppers in order to develop products and marketing campaigns that appeal to their target audience, As shopper psychologists, we spend a great deal of time learning more about what makes shoppers tick.

About Phillip Adcock

My name is Phillip Adcock: I have more than 30 years of human behavioural research and analysis, and have developed a unique ability to identify what it is that makes people psychologically and physiologically 'tick'.

Would you like to know more about how shoppers and consumers think? Download my FREE guide now. Alternatively, check out, where there are more FREE downloads available there. Or why not simply email me with what's on your mind?

If you think there is value in this article then please, please share it, thank you.

Phillip Adcock
Psychology & Behaviour
Change Consultant

Are you fascinated by how shoppers think?

If you’re as fascinated by how shoppers think as I am, check out my books on Amazon for more insightful, provocative and stimulating information.

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