Do you know why people buy some products and not others? Have you ever wondered how advertising and in-store POS influence a shopper's buying choices? If so, then you might be interested in talking about shopper psychology.
Shopper psychology is a speciality area that studies how thoughts, beliefs, feelings, and perceptions influence how and why people buy and relate to goods and services.
As a professional in this field I look at things like the decision-making process and shopper motivation, to help understand why shoppers buy some things but not others.
I analyse and dissect a variety of topics including:
How and why Shoppers choose retailers brands, products, and services
The thought processes and emotions behind Shopper decisions
What motivates shoppers to choose one product over another
What brands and retailers can do to effectively reach out to their target customers
I play a critical role not only in helping businesses understand what customers want and need but also in helping brands and retailers better meet the deep implicit and emotional needs of shoppers.
Because businesses need to understand their Shoppers in order to develop products and marketing campaigns that appeal to their target audience, As shopper psychologists, we spend a great deal of time learning more about what makes shoppers tick.