Marketing

The psychology of marketing.

Behavioural Science & Shopper Psychology Workshops

Are you ready to unlock the power of Behavioural Science & transform your business with Shopper Psychology-based insights?

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The Medici Effect in Retail

In the grand Medici tradition, we help you bring together the best minds from various disciplines to create a renaissance in retail

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The Magic of Packaging: How It Makes You Buy!

Think of a product's packaging like a book cover – it's the first thing you see, and it sets the tone for what's inside.

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Mastering Shopper Psychology: Unleashing the Power to Influence Purchase Decisions!

Shopper Psychology training offers customisable modules to address your specific business challenges. Acquire the knowledge and tools to excel in your market

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Behavioural Science 101: Understanding the Mind of Shoppers

Behavioural Science offers a treasure trove of insights for brands and retailers seeking to connect with shoppers on a deeper level.

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The Science of Category Management: Driving Profits through Shopper Insights

In this article, we explore the role of shopper psychology in category management and its potential to revolutionise retail strategy.

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The Power of Packaging: How Design Influences Purchase Decisions

In the fiercely competitive world of retail, where consumers are bombarded with choices at every turn, packaging design has emerged as a critical element...

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Elevate the Shopping Experience

Are you ready to discover the key to unlocking brand performance in-store? Adding a D.O.S.E of neuroscience can transform shopper perceptions.

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Top 12 Challenges Facing Brands & Retailers & How Shopper Psychology Can Help

In the rapidly evolving landscape of shopper marketing, & retail, significant challenges are being faced by leading brands & retailers.

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The Power of Shopper Psychology and Behavioural Science in Category Management

Key psychological factors that influence shopping behaviour and give both retailers and brands significant advantages in terms of sales, satisfaction & loyalty.

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Unlocking Success: The Power of Shopper Psychology and Behavioural Science

In a world where customer expectations are rapidly evolving, using the science of shopping behaviour can tangibly invigorate your brand.

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Unleashing the Power of Shopper Psychology into Category Reviews

Incorporating shopper psychology and behavioural science into brand and retailer category reviews isn't just a choice; Nowadays, it's a necessity.

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Professional Training In Shopper Psychology

A 90 minute online training course developed to give you and/or your organisation a practical, understanding of all aspects of Shopper Psychology.

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How to Create a More Shopper Oriented Path to Purchase In-Store

If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them

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How Shopping Behaviour Changes in a Recession

Results of research conducted in different countries during and after the previous recession period, to highlight the main changes in shopping behaviour.

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An introduction to Shopper Marketing

Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.

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Vertical or Horizontal Brand Blocking - Which is right for you?

Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?

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The Science of Packaging Colour

Packaging plays a pivotal role in the success or failure of any product in a competitive market. Learn what stands out, attracts, engages or turns off shoppers!

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How Packaging Design Influences Taste Perceptions

Researchers have been examining the influence of packaging design on consumer taste impressions.

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Health Washing: How Claims on Food Packaging alter Shopper Perceptions

A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.

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Food Packaging Illusion that Nudges Shopper & Consumer Behaviour

Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.

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Effective Shopper Marketing Considerations

As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.

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Shoppers dramatically reduce waste when buying frozen food

A recent study has found that cooking from frozen food is significantly better value and there was a 47.5% reduction in family food waste.

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The 5 Modes of Shopping - How do People Buy Your Brand

When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influencedc (but which 40%)?

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Don't Miss This! Great SRP Opportunity

Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.

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How to maximise the effectiveness of your price, without actually reducing it!

Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.

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Why do Shoppers Prefer Fresh to Frozen or Canned Fruit & Vegetables?

Despite the convenience and cost-effectiveness of frozen produce, why do shoppers still prefer to buy fresh?

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What's Keeping Category Managers Awake at Night?

Shoppers’ needs and expectations are evolving, and so are retailers as the market becomes more competitive. Category Managers are now facing new challenges.

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Shopping Behaviour In a Recession

The economic situation today is very similar to the period post 2008 crash. So what can we learn from shopper and consumer research conducted back then?

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Food Imagery or Actual Food Visibility on Packaging?

Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...

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Sustainable Shopping Practices: How Can Retailers Help?

Discover how retailers can offer sustainable alternatives and promote sustainable shopping practices to help consumers make eco-friendly shopping decisions.

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6 Limitations of AI & Why it Won’t Quite Take Over In 2023!

I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.

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Behavioural Science-Driven Marketing Communications: A Formula for Success!

Create more effective marketing communications, by comparing your designs against 1,500 Behavioural Science insights and more than 100 Cognitive Biases.

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Does Matte Packaging Increase Perceptions of Food Naturalness?

All things being equal, does it matter whether food is offered in matte or glossy packaging? Researchers have found that it does:

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21 Cognitive Biases that Influence Your Marketing Tactics

Marketing feels strategic, objective, customer-focused. That's the goal, right? But it's far more subjective than you think thanks to your own cognitive biases!

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No.36 Zero Risk Bias & Shopping Sustainably

Using zero-risk bias can work in en employer's favour when it comes to sustainable shopping.

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No.35 Third Person Effect & Shopping Sustainably

Understanding the impact of advertising and media messaging can impact our purchasing habits.

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No.34 Salience Bias & Shopping Sustainably

Making your product stand out against the crowd will make shoppers more likely to choose it.

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No.33 Restraint Bias & Shopping Sustainably

Using emotional temptation can persuade shoppers to opt for the sustainable option.

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No.32 Pseudocertainty & Shopping Sustainably

How can employers guide shoppers towards the more sustainable option?

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No.31 Present Bias & Shopping Sustainably

Shopping more sustainably is more about long-term consequences, but how can we convince shoppers that this is the best option to choose?

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No.30 Post Purchase Rationalisation & Shopping Sustainably

Making sure customers are aware that the sustainable choice is the best one can work in your favour.

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No.29 Negativity Bias & Shopping Sustainably

The impact of the negativity bias on sustainable shopping habits.

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No.28 Mere Exposure Effect & Shopping Sustainably

The importance of understanding this cognitive bias cannot be underestimated.

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No.27 Loss Aversion & Shopping Sustainably

How to make sure loss aversion doesn't negatively affect your business.

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No.26 Less is Better Effect & Shopping Sustainably

Making sure your customers are not overwhelmed with choice can work in your, and the planet's favour.

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No.25 Sunk Cost Fallacy & Shopping Sustainably

How the sunk-cost fallacy is incorporated into sustainable shopping.

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No.24 Illusory Truth Effect & Shopping Sustainably

The ways you can use the illusory effect in your own sustainability initiatives.

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No.23 The IKEA Effect on Shopping Sustainably

How can employers use the IKEA effect to encourage sustainability?

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No.22 Hyperbolic Discounting & Shopping Sustainably

Understanding and recognising hyperbolic discounting can help encourage consumers to opt for a more sustainable choice.

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No.21 Groupthink & Shopping Sustainably

Groupthink can have a significant impact on the way consumers make sustainable decisions.

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No.20 The Framing Effect & Shopping Sustainably

Ways that companies can utilise the framing effect when trying to switch consumers' perspectives on their products.

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No.19 Focussing Effect & Shopping Sustainably

When we tend to fixate on the first piece of information we receive, this can impact our purchasing habits.

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No.18 Endowment Effect on Shopping Sustainably

Our tendency to place a higher value on products that we already own can effect the retail space.

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No.17 Distinction Bias & Shopping Sustainably

When we are choosing between two products simultaneously, our views are different.

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No.16 Denomination effect & Shopping Sustainably

We are typically more likely to spend money when it is in smaller denominations. This can be used to encourage sustainable choices.

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No.15 The Default Effect & Shopping Sustainably

Using the default effect correctly can ensure customers opt for the most sustainable option when presented with a range of choices.

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No.14 The Decoy Effect and Shopping Sustainably

Ensuring that your product stands out against other options so that shoppers choose the most sustainable option is possible when employing the Decoy Effect.

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No.13 Courtesy Bias & Shopping Sustainably

Courtesy bias can be found everywhere in the retail industry.

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No.12 Congruence Bias & Shopping Sustainably

How congruence bias provides opportunities in sustainable shopping.

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No.11 Confirmation Bias & Shopping Sustainably

Ways you can use confirmation bias to encourage sustainable shopping practices.

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No.10 Choice-Supportive Bias & Shopping Sustainably

The ways to utilise choice-supportive bias to encourage customers to implement sustainable choice into their purchasing decisions.

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No.9 Ben Franklin Effect on Shopping Sustainably

How we can use the Ben Franklin effect when encouraging shoppers to carry out sustainable actions.

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No.8 Base Rate Fallacy & Shopping Sustainably

When we mistakenly judge a situation and fail to take into account all surrounding relevant information, we are using the base rate fallacy.

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No.7 The Bandwagon Effect & Shopping Sustainably

Our tendency to follow the crowd has an impact on our sustainable shopping experience.

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No.6 Availability Heuristic & Shopping Sustainably

Specific criteria that we remember can affect our decision-making when shopping sustainably.

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No.5 Automation Bias & Shopping Sustainably

Automatically assuming that details are correct when shopping affects our ability to shop sustainably.

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No.4 Attribute Substitution & Shopping Sustainably

When we don't consider the wider picture while we make a purchase we are implementing attribute substitution.

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No.3 Attentional Bias & Shopping Sustainably

When we don't try to see all sides of a story we are displaying attentional bias and this comes into play when we are shopping sustainably.

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No.2 The Anchoring Effect on Shopping Sustainably

Our tendency to rely on the first piece of information that is fed to us can impact how we shop sustainably.

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No.1 The Ambiguity Effect on Shopping Sustainably

When applying cognitive biases to promote sustainable shopping we can see the impact of the ambiguity effect on our sustainable shopping practices.

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The Psychology of Learning New Skills (Faster & Easier)

If you want to learn new skills, the process doesn't have to be difficult. The key is to first learn the most effective process for rapidly acquiring expertise.

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The Psychology Behind Black Friday

Black Friday - the long awaited retail day of the year. But what is it that drives shoppers to make such irrational and impulse purchase decisions? Find out!

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Retail - More Sustainability Focussed; Less Special Offer Based

When it comes to shopping and sustainability, behavioural science offers provide powerful levers that can be both effective and appreciated.

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The Power of Shopper Psychology in Connecting Consumers with Sustainability

Sustainability is at the forefront of most organisations mantras, but how can you effectively market your sustainability efforts to shoppers? Here are 4 ways.

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Is Amazon Go Store Technology the End of Supermarket Checkouts?

What is Amazon Go technology and how will it impact retail stores and supermarkets alike? We're looking at the impact on shopping experiences and convenience.

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The Future of HFSS Promotions

As we are all too well aware, the government has decided to introduce legislation to restrict promotions of HFSS products in most retail environments.

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Has Traditional Market Segmentation Met its Match?

Although it difficult to predict how people in the same segments will behave, you can predict how people with the same need states will.

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How to Improve Your Brand Stand Out In-Store

Align your in-store communications and you can gain serious competitive advantage in-store and online.

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Sustainable Shopping & Consuming - How Psychology Can Help

When it comes to sustainability and shopping, psychology and behavioural science can provide powerful initiatives that are both effective and appreciated.

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How the Metaverse Will Change Retail Experiences

Retail has seen fast-paced change from high street stores to online shopping. Now comes the metaverse - a digital innovation set to shake up retail!

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Businessman in Quarantine - a Psychological Rundown

Attention business travelers! This is what quarantine is really like.

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3 Steps to Increasing Brand Performance by Removing Friction

In an increasingly competitive market, reducing friction is critical for retaining customers and outperforming your competition.

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Why Nobody Wants a Research Debrief

Clients rarely want data. They want insights and need to know what to do with the data to deliver improved business outcomes.

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4 Books to Turbocharge Your Next Marketing Campaign

Reading may not be top of mind for many contemporary marketers. But given the valuable lessons these books hold, it’s definitely worth picking up the habit.

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How a Consumer Psychology Specialist Optimises Brand Performance

A consumer psychology specialist applies psychology in the field of marketing to improve brand appeal.

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How well does your brand sell itself on Amazon?

Online sales are growing and growing fast. But just how psychologically optimised is the typical online selling environment?

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HFSS Promotion Restrictions - Impacts on Retailers & Consumers

High fat, sugar and salt (HFSS) products are being targeted by the UK government and food companies alike. But what impact will this have on society?

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Loss Aversion and the England Euros Team 2021

Did loss aversion hold back the England football team in the Euros 2021?

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7 Tips to Tackle the Lure of the High-Street

Paying attention to your surroundings is a crucial part of shopping more effectively. Now, more than, ever we must be alert and aware as shopping opens back up.

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7 Ways You Can Combat the Powers of Marketing

Being influenced is inevitable, whether it’s by our surroundings, the actions of others, our internal instincts or the clever marketing of the brands around us.

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5 Tips to Prepare for Shopping

Shopping preparation starts before you set foot in the supermarket. Here, you can find several simple techniques that you can think about before you even start.

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Coca-Cola Zero Sugar Cans get Revamp

Coca-Cola Zero Sugar cans are to be revamped with an alleged ‘sleek’ smooth new look. But why has Coke done this? Here’s some interesting science...

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The Future of Brick & Mortar Retail. An Interview with Raydiant

As part of Raydiant's Future of Brick & Mortar series, I share insights on the retail industry and coming out of Covid.

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Shopper Psychology and Sustainability

Sustainable shopper and consumer behaviour is behaviour that attempts to satisfy present needs while simultaneously benefiting or limiting environmental impact.

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Shopper Marketing Insights - the Good, the Bad & the Ugly!

Based on 30 years' experience of effective shopper marketing research, here are 5 proven activation techniques for brands and retailers.

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What is Positioning in Marketing?

Positioning refers to the ability to influence consumer perception of a brand or product.

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Consumer Behaviour is Changing

As we all know, Covid-19 had and is still having massive impacts on consumer behaviour. Shopping experiences have changed and retailers have had to adapt.

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A Mindset to Overcome Failure

How do you answer “tell me about a time you failed”? Here are some tips and strategies for crafting a compelling answer.

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Becoming an Entrepreneur

Stop thinking about when you might go it alone or leave the corporate rat-race to be an entrepreneur, just do it!

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