Shopping has changed. It has become more efficient, meaning needs-based, traditional ways of engaging with us and tempting us to buy more stuff need to be re-thought.
We need ask ourselves 3 key questions:
1) What does the new customer journey look like for big shop shoppers and those on top-up missions?
2) How well does the store help us buy our new purchasing repertoires as a result of Covid-19?
3) How does the typical supermarket layout, optimised for System 1 shopping, meet the needs of System 2 shopping?
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