Cognitive Biases

36 Cognitive Biases explored...

6 Limitations of AI & Why it Won’t Quite Take Over In 2023!

I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.

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Behavioural Science-Driven Marketing Communications: A Formula for Success!

Create more effective marketing communications, by comparing your designs against 1,500 Behavioural Science insights and more than 100 Cognitive Biases.

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Does Matte Packaging Increase Perceptions of Food Naturalness?

All things being equal, does it matter whether food is offered in matte or glossy packaging? Researchers have found that it does:

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21 Cognitive Biases that Influence Your Marketing Tactics

Marketing feels strategic, objective, customer-focused. That's the goal, right? But it's far more subjective than you think thanks to your own cognitive biases!

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No.36 Zero Risk Bias & Shopping Sustainably

Using zero-risk bias can work in en employer's favour when it comes to sustainable shopping.

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No.35 Third Person Effect & Shopping Sustainably

Understanding the impact of advertising and media messaging can impact our purchasing habits.

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No.34 Salience Bias & Shopping Sustainably

Making your product stand out against the crowd will make shoppers more likely to choose it.

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No.33 Restraint Bias & Shopping Sustainably

Using emotional temptation can persuade shoppers to opt for the sustainable option.

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No.32 Pseudocertainty & Shopping Sustainably

How can employers guide shoppers towards the more sustainable option?

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No.31 Present Bias & Shopping Sustainably

Shopping more sustainably is more about long-term consequences, but how can we convince shoppers that this is the best option to choose?

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No.30 Post Purchase Rationalisation & Shopping Sustainably

Making sure customers are aware that the sustainable choice is the best one can work in your favour.

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No.29 Negativity Bias & Shopping Sustainably

The impact of the negativity bias on sustainable shopping habits.

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No.28 Mere Exposure Effect & Shopping Sustainably

The importance of understanding this cognitive bias cannot be underestimated.

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No.27 Loss Aversion & Shopping Sustainably

How to make sure loss aversion doesn't negatively affect your business.

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No.26 Less is Better Effect & Shopping Sustainably

Making sure your customers are not overwhelmed with choice can work in your, and the planet's favour.

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No.25 Sunk Cost Fallacy & Shopping Sustainably

How the sunk-cost fallacy is incorporated into sustainable shopping.

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No.24 Illusory Truth Effect & Shopping Sustainably

The ways you can use the illusory effect in your own sustainability initiatives.

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No.23 The IKEA Effect on Shopping Sustainably

How can employers use the IKEA effect to encourage sustainability?

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No.22 Hyperbolic Discounting & Shopping Sustainably

Understanding and recognising hyperbolic discounting can help encourage consumers to opt for a more sustainable choice.

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No.21 Groupthink & Shopping Sustainably

Groupthink can have a significant impact on the way consumers make sustainable decisions.

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No.20 The Framing Effect & Shopping Sustainably

Ways that companies can utilise the framing effect when trying to switch consumers' perspectives on their products.

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No.19 Focussing Effect & Shopping Sustainably

When we tend to fixate on the first piece of information we receive, this can impact our purchasing habits.

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No.18 Endowment Effect on Shopping Sustainably

Our tendency to place a higher value on products that we already own can effect the retail space.

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No.17 Distinction Bias & Shopping Sustainably

When we are choosing between two products simultaneously, our views are different.

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No.16 Denomination effect & Shopping Sustainably

We are typically more likely to spend money when it is in smaller denominations. This can be used to encourage sustainable choices.

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No.15 The Default Effect & Shopping Sustainably

Using the default effect correctly can ensure customers opt for the most sustainable option when presented with a range of choices.

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No.14 The Decoy Effect and Shopping Sustainably

Ensuring that your product stands out against other options so that shoppers choose the most sustainable option is possible when employing the Decoy Effect.

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No.13 Courtesy Bias & Shopping Sustainably

Courtesy bias can be found everywhere in the retail industry.

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No.12 Congruence Bias & Shopping Sustainably

How congruence bias provides opportunities in sustainable shopping.

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No.11 Confirmation Bias & Shopping Sustainably

Ways you can use confirmation bias to encourage sustainable shopping practices.

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No.10 Choice-Supportive Bias & Shopping Sustainably

The ways to utilise choice-supportive bias to encourage customers to implement sustainable choice into their purchasing decisions.

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No.9 Ben Franklin Effect on Shopping Sustainably

How we can use the Ben Franklin effect when encouraging shoppers to carry out sustainable actions.

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No.8 Base Rate Fallacy & Shopping Sustainably

When we mistakenly judge a situation and fail to take into account all surrounding relevant information, we are using the base rate fallacy.

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No.7 The Bandwagon Effect & Shopping Sustainably

Our tendency to follow the crowd has an impact on our sustainable shopping experience.

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No.6 Availability Heuristic & Shopping Sustainably

Specific criteria that we remember can affect our decision-making when shopping sustainably.

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No.5 Automation Bias & Shopping Sustainably

Automatically assuming that details are correct when shopping affects our ability to shop sustainably.

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No.4 Attribute Substitution & Shopping Sustainably

When we don't consider the wider picture while we make a purchase we are implementing attribute substitution.

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No.3 Attentional Bias & Shopping Sustainably

When we don't try to see all sides of a story we are displaying attentional bias and this comes into play when we are shopping sustainably.

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No.2 The Anchoring Effect on Shopping Sustainably

Our tendency to rely on the first piece of information that is fed to us can impact how we shop sustainably.

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No.1 The Ambiguity Effect on Shopping Sustainably

When applying cognitive biases to promote sustainable shopping we can see the impact of the ambiguity effect on our sustainable shopping practices.

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The Psychology of Learning New Skills (Faster & Easier)

If you want to learn new skills, the process doesn't have to be difficult. The key is to first learn the most effective process for rapidly acquiring expertise.

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The Psychology Behind Black Friday

Black Friday - the long awaited retail day of the year. But what is it that drives shoppers to make such irrational and impulsed purchase decisions? Find out!

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Retail - More Sustainability Focussed; Less Special Offer Based

When it comes to shopping and sustainability, behavioural science offers provide powerful levers that can be both effective and appreciated.

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The Power of Shopper Psychology in Connecting Consumers with Sustainability

Sustainability is at the forefront of most organisations mantras, but how can you effectively market your sustainability efforts to shoppers? Here are 4 ways.

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Is Amazon Go Store Technology the End of Supermarket Checkouts?

What is Amazon Go technology and how will it impact retail stores and supermarkets alike? We're looking at the impact on shopping experiences and convenience.

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The Future of HFSS Promotions

As we are all too well aware, the government has decided to introduce legislation to restrict promotions of HFSS products in most retail environments.

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Has Traditional Market Segmentation Met its Match?

Although it difficult to predict how people in the same segments will behave, you can predict how people with the same need states will.

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Sustainable Shopping & Consuming - How Psychology Can Help

When it comes to sustainability and shopping, psychology and behavioural science can provide powerful initiatives that are both effective and appreciated.

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How the Metaverse Will Change Retail Experiences

Retail has seen fast-paced change from high street stores to online shopping. Now comes the metaverse - a digital innovation set to shake up retail!

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Businessman in Quarantine - a Psychological Rundown

Attention business travelers! This is what quarantine is really like.

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3 Steps to Increasing Brand Performance by Removing Friction

In an increasingly competitive market, reducing friction is critical for retaining customers and outperforming your competition.

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Why Nobody Wants a Research Debrief

Clients rarely want data. They want insights and need to know what to do with the data to deliver improved business outcomes.

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4 Books to Turbocharge Your Next Marketing Campaign

Reading may not be top of mind for many contemporary marketers. But given the valuable lessons these books hold, it’s definitely worth picking up the habit.

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How a Consumer Psychology Specialist Optimises Brand Performance

A consumer psychology specialist applies psychology in the field of marketing to improve brand appeal.

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How well does your brand sell itself on Amazon?

Online sales are growing and growing fast. But just how psychologically optimised is the typical online selling environment?

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HFSS Promotion Restrictions - Impacts on Retailers & Consumers

High fat, sugar and salt (HFSS) products are being targeted by the UK government and food companies alike. But what impact will this have on society?

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Loss Aversion and the England Euros Team 2021

Did loss aversion hold back the England football team in the Euros 2021?

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7 Tips to Tackle the Lure of the High-Street

Paying attention to your surroundings is a crucial part of shopping more effectively. Now, more than, ever we must be alert and aware as shopping opens back up.

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7 Ways You Can Combat the Powers of Marketing

Being influenced is inevitable, whether it’s by our surroundings, the actions of others, our internal instincts or the clever marketing of the brands around us.

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5 Tips to Prepare for Shopping

Shopping preparation starts before you set foot in the supermarket. Here, you can find several simple techniques that you can think about before you even start.

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Coca-Cola Zero Sugar Cans get Revamp

Coca-Cola Zero Sugar cans are to be revamped with an alleged ‘sleek’ smooth new look. But why has Coke done this? Here’s some interesting science...

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The Future of Brick & Mortar Retail. An Interview with Raydiant

As part of Raydiant's Future of Brick & Mortar series, I share insights on the retail industry and coming out of Covid.

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Shopper Psychology and Sustainability

Sustainable shopper and consumer behaviour is behaviour that attempts to satisfy present needs while simultaneously benefiting or limiting environmental impact.

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Shopper Marketing Insights - the Good, the Bad & the Ugly!

Based on 30 years' experience of effective shopper marketing research, here are 5 proven activation techniques for brands and retailers.

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What is Positioning in Marketing?

Positioning refers to the ability to influence consumer perception of a brand or product.

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Consumer Behaviour is Changing

As we all know, Covid-19 had and is still having massive impacts on consumer behaviour. Shopping experiences have changed and retailers have had to adapt.

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A Mindset to Overcome Failure

How do you answer “tell me about a time you failed”? Here are some tips and strategies for crafting a compelling answer.

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Becoming an Entrepreneur

Stop thinking about when you might go it alone or leave the corporate rat-race to be an entrepreneur, just do it!

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Consumer Psychology: Shopping & Emotion

When retailers connect with consumers’ emotions, the payoff can be huge.

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Supermarket Shopping has Changed

Covid-19 has changed supermarket shopping, having significant implications for retailers and brands.

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10 Ways to to Diet while Working From Home

10 ways to apply shopper and consumer psychology, category management and retail merchandising to your own lockdown home.

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Shopper Marketing - How to Combat New Shopper Habits

Shopper habits are changing and brand loyalties are shifting - historical sales data may well come into question as we emerge from this pandemic.

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The Science of Shopper Psychology

Leading brands and retailers have been incorporating shopper psychology for a competitive advantage and insight into the shopping process.

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Benefits of Using an FSDU In-Store

A Free Standing Display Unit (FSDU) maximises product visibility and enhances your brand's appearance. FSDUs can contribute significantly to brand awareness.

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Which Path to Purchase is More Effective?

Is the in-store performance of your brand suffering because it isn’t aligned with the minds of shoppers?

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A Solution (or 5) to the woes of Marks & Spencer

In the spirit of 2019 goodwill, here are 5 straightforward insights that would definitely improve the fortunes of M&S...

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No.36 What is Zero Risk Bias?

Zero-risk Bias is a tendency to prefer the complete elimination of a risk even when alternative options produce a greater reduction in risk overall.

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No.35 The Third Person Effect in Advertising

The third-person effect determines that we tend to perceive that mass media messages have a greater effect on others than on ourselves.

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No.34 What is Salience Bias?

Salience Bias is the cognitive bias that predisposes shoppers to focus on items that are more prominent or emotionally striking.

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No. 33 How We Fall Victim to Restraint Bias

Ever snapped up a last-minute offer by the tills? A small chocolate bar? A packet of chewing gum? That's impulse buying, aka Restraint Bias.

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No.32 Pseudocertainty in Marketing

In prospect theory, the Pseudocertainty Effect is the tendency for people to perceive an outcome as certain while it is actually uncertain.

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No.31 Using Present Bias to Engage Shoppers

Present Bias is the tendency to rather settle for a smaller present reward than to wait for a larger future reward, in a trade-off situation.

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No.30 Post Purchase Rationalisation in Shoppers

Post purchase rationalisation, or choice-supportive cognitive bias, is the tendency to retroactively ascribe positive attributes to an option one has selected.

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No.29 What is the Negativity Bias?

The negativity bias is the notion that things of a more negative nature have a greater effect on one's psychological state than neutral or positive things.

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No.28 The Mere Exposure Effect

The mere-exposure effect is a psychological phenomenon in which people tend to develop a preference for things merely because they are familiar with them.

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No.37 What is Loss Aversion Bias?

Loss aversion bias refers to our human tendency to prefer avoiding losses to acquiring equivalent gains.

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No.26 The Less is Better Effect

The Less is Better Effect is a preference reversal that occurs when the lesser or smaller alternative is preferred when evaluated separately, but not together.

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No.25 of 36 What is Sunk Cost Fallacy?

The Sunk Cost Fallacy is a human behaviour pattern in which people continue a behaviour as a result of previously invested resources (time, money or effort).

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No.24 The Illusory Truth Effect

The Illusory Truth Effect is the tendency to believe false information to be correct after repeated exposure.

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No.23 What is the IKEA Effect?

The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products that they partially created.

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No.22 What is Hyperbolic Discounting?

Hyperbolic discounting is a cognitive bias where people choose smaller, immediate rewards rather than larger, later rewards.

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No.21 What is Groupthink?

Groupthink is a psychological phenomenon that occurs within a group of people, resulting in an irrational or dysfunctional decision-making outcome.

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No.20 of 36 - The Framing Effect

The framing effect is a cognitive bias where people make decisions based on whether the options are presented with positive or negative connotations.

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No.19 Focusing Effect

The Focusing Effect is the tendency for the brain to rely too much on the first piece of information it received in relation to decisions made later on.

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No.18 What is the Endowment Effect?

The endowment effect is an emotional bias that says that once we own something, or have a sense of ownership, we irrationally overvalue it.

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No.17 of 36 Distinction Bias

Distinction Bias is the tendency to view two options as more different when evaluating them simultaneously than when evaluating them separately.

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No.16 of 36 The Denomination Effect

A cognitive bias relating to currency, suggesting people are less likely to spend larger currency denominations than their same value in smaller denominations.

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No.15 The Default Effect

Default refers to the option that shoppers end up with if they do not make an active choice - something given to them on a plate, sometimes quite literally!

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No.14 The Decoy Effect in Marketing

The decoy effect is the phenomenon whereby shoppers will have a specific change in preference between two options when presented with a third option.

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No.13 What is the Courtesy Response Cognitive Bias?

Courtesy Response, a downfall of humankind - we're often so afraid of offending our listener that we hide away from speaking the truth.

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