Cognitive Biases
The Business Benefits of Behavioural Science Coaching
Understanding human behaviour is key to business success, this behavioural science coaching offers a powerful tool to unlock your organisation's full potential.
Read StoryBehavioural Science & Shopper Psychology Workshops
Are you ready to unlock the power of Behavioural Science & transform your business with Shopper Psychology-based insights?
Read StoryThe Medici Effect in Retail
In the grand Medici tradition, we help you bring together the best minds from various disciplines to create a renaissance in retail
Read StoryThe Magic of Packaging: How It Makes You Buy!
Think of a product's packaging like a book cover – it's the first thing you see, and it sets the tone for what's inside.
Read StoryMastering Shopper Psychology: Unleashing the Power to Influence Purchase Decisions!
Shopper Psychology training offers customisable modules to address your specific business challenges. Acquire the knowledge and tools to excel in your market
Read StoryBehavioural Science 101: Understanding the Mind of Shoppers
Behavioural Science offers a treasure trove of insights for brands and retailers seeking to connect with shoppers on a deeper level.
Read StoryThe Science of Category Management: Driving Profits through Shopper Insights
In this article, we explore the role of shopper psychology in category management and its potential to revolutionise retail strategy.
Read StoryThe Power of Packaging: How Design Influences Purchase Decisions
In the fiercely competitive world of retail, where consumers are bombarded with choices at every turn, packaging design has emerged as a critical element...
Read StoryElevate the Shopping Experience
Are you ready to discover the key to unlocking brand performance in-store? Adding a D.O.S.E of neuroscience can transform shopper perceptions.
Read StoryTop 12 Challenges Facing Brands & Retailers & How Shopper Psychology Can Help
In the rapidly evolving landscape of shopper marketing, & retail, significant challenges are being faced by leading brands & retailers.
Read StoryThe Power of Shopper Psychology and Behavioural Science in Category Management
Key psychological factors that influence shopping behaviour and give both retailers and brands significant advantages in terms of sales, satisfaction & loyalty.
Read StoryUnlocking Success: The Power of Shopper Psychology and Behavioural Science
In a world where customer expectations are rapidly evolving, using the science of shopping behaviour can tangibly invigorate your brand.
Read StoryUnleashing the Power of Shopper Psychology into Category Reviews
Incorporating shopper psychology and behavioural science into brand and retailer category reviews isn't just a choice; Nowadays, it's a necessity.
Read StoryProfessional Training In Shopper Psychology
A 90 minute online training course developed to give you and/or your organisation a practical, understanding of all aspects of Shopper Psychology.
Read StoryHow to Create a More Shopper Oriented Path to Purchase In-Store
If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them
Read StoryHow Shopping Behaviour Changes in a Recession
Results of research conducted in different countries during and after the previous recession period, to highlight the main changes in shopping behaviour.
Read StoryAn introduction to Shopper Marketing
Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.
Read StoryVertical or Horizontal Brand Blocking - Which is right for you?
Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?
Read StoryThe Science of Packaging Colour
Packaging plays a pivotal role in the success or failure of any product in a competitive market. Learn what stands out, attracts, engages or turns off shoppers!
Read StoryHow Packaging Design Influences Taste Perceptions
Researchers have been examining the influence of packaging design on consumer taste impressions.
Read StoryHealth Washing: How Claims on Food Packaging alter Shopper Perceptions
A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.
Read StoryFood Packaging Illusion that Nudges Shopper & Consumer Behaviour
Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.
Read StoryEffective Shopper Marketing Considerations
As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.
Read StoryShoppers dramatically reduce waste when buying frozen food
A recent study has found that cooking from frozen food is significantly better value and there was a 47.5% reduction in family food waste.
Read StoryThe 5 Modes of Shopping - How do People Buy Your Brand
When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influencedc (but which 40%)?
Read StoryDon't Miss This! Great SRP Opportunity
Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.
Read StoryHow to maximise the effectiveness of your price, without actually reducing it!
Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.
Read StoryWhy do Shoppers Prefer Fresh to Frozen or Canned Fruit & Vegetables?
Despite the convenience and cost-effectiveness of frozen produce, why do shoppers still prefer to buy fresh?
Read StoryWhat's Keeping Category Managers Awake at Night?
Shoppers’ needs and expectations are evolving, and so are retailers as the market becomes more competitive. Category Managers are now facing new challenges.
Read StoryShopping Behaviour In a Recession
The economic situation today is very similar to the period post 2008 crash. So what can we learn from shopper and consumer research conducted back then?
Read StoryFood Imagery or Actual Food Visibility on Packaging?
Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...
Read StorySustainable Shopping Practices: How Can Retailers Help?
Discover how retailers can offer sustainable alternatives and promote sustainable shopping practices to help consumers make eco-friendly shopping decisions.
Read Story6 Limitations of AI & Why it Won’t Quite Take Over In 2023!
I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.
Read StoryBehavioural Science-Driven Marketing Communications: A Formula for Success!
Create more effective marketing communications, by comparing your designs against 1,500 Behavioural Science insights and more than 100 Cognitive Biases.
Read StoryDoes Matte Packaging Increase Perceptions of Food Naturalness?
All things being equal, does it matter whether food is offered in matte or glossy packaging? Researchers have found that it does:
Read Story21 Cognitive Biases that Influence Your Marketing Tactics
Marketing feels strategic, objective, customer-focused. That's the goal, right? But it's far more subjective than you think thanks to your own cognitive biases!
Read StoryNo.36 Zero Risk Bias & Shopping Sustainably
Using zero-risk bias can work in en employer's favour when it comes to sustainable shopping.
Read StoryNo.35 Third Person Effect & Shopping Sustainably
Understanding the impact of advertising and media messaging can impact our purchasing habits.
Read StoryNo.34 Salience Bias & Shopping Sustainably
Making your product stand out against the crowd will make shoppers more likely to choose it.
Read StoryNo.33 Restraint Bias & Shopping Sustainably
Using emotional temptation can persuade shoppers to opt for the sustainable option.
Read StoryNo.32 Pseudocertainty & Shopping Sustainably
How can employers guide shoppers towards the more sustainable option?
Read StoryNo.31 Present Bias & Shopping Sustainably
Shopping more sustainably is more about long-term consequences, but how can we convince shoppers that this is the best option to choose?
Read StoryNo.30 Post Purchase Rationalisation & Shopping Sustainably
Making sure customers are aware that the sustainable choice is the best one can work in your favour.
Read StoryNo.29 Negativity Bias & Shopping Sustainably
The impact of the negativity bias on sustainable shopping habits.
Read StoryNo.28 Mere Exposure Effect & Shopping Sustainably
The importance of understanding this cognitive bias cannot be underestimated.
Read StoryNo.27 Loss Aversion & Shopping Sustainably
How to make sure loss aversion doesn't negatively affect your business.
Read StoryNo.26 Less is Better Effect & Shopping Sustainably
Making sure your customers are not overwhelmed with choice can work in your, and the planet's favour.
Read StoryNo.25 Sunk Cost Fallacy & Shopping Sustainably
How the sunk-cost fallacy is incorporated into sustainable shopping.
Read StoryNo.24 Illusory Truth Effect & Shopping Sustainably
The ways you can use the illusory effect in your own sustainability initiatives.
Read StoryNo.23 The IKEA Effect on Shopping Sustainably
How can employers use the IKEA effect to encourage sustainability?
Read StoryNo.22 Hyperbolic Discounting & Shopping Sustainably
Understanding and recognising hyperbolic discounting can help encourage consumers to opt for a more sustainable choice.
Read StoryNo.21 Groupthink & Shopping Sustainably
Groupthink can have a significant impact on the way consumers make sustainable decisions.
Read StoryNo.20 The Framing Effect & Shopping Sustainably
Ways that companies can utilise the framing effect when trying to switch consumers' perspectives on their products.
Read StoryNo.19 Focussing Effect & Shopping Sustainably
When we tend to fixate on the first piece of information we receive, this can impact our purchasing habits.
Read StoryNo.18 Endowment Effect on Shopping Sustainably
Our tendency to place a higher value on products that we already own can effect the retail space.
Read StoryNo.17 Distinction Bias & Shopping Sustainably
When we are choosing between two products simultaneously, our views are different.
Read StoryNo.16 Denomination effect & Shopping Sustainably
We are typically more likely to spend money when it is in smaller denominations. This can be used to encourage sustainable choices.
Read StoryNo.15 The Default Effect & Shopping Sustainably
Using the default effect correctly can ensure customers opt for the most sustainable option when presented with a range of choices.
Read StoryNo.14 The Decoy Effect and Shopping Sustainably
Ensuring that your product stands out against other options so that shoppers choose the most sustainable option is possible when employing the Decoy Effect.
Read StoryNo.13 Courtesy Bias & Shopping Sustainably
Courtesy bias can be found everywhere in the retail industry.
Read StoryNo.12 Congruence Bias & Shopping Sustainably
How congruence bias provides opportunities in sustainable shopping.
Read StoryNo.11 Confirmation Bias & Shopping Sustainably
Ways you can use confirmation bias to encourage sustainable shopping practices.
Read StoryNo.10 Choice-Supportive Bias & Shopping Sustainably
The ways to utilise choice-supportive bias to encourage customers to implement sustainable choice into their purchasing decisions.
Read StoryNo.9 Ben Franklin Effect on Shopping Sustainably
How we can use the Ben Franklin effect when encouraging shoppers to carry out sustainable actions.
Read StoryNo.8 Base Rate Fallacy & Shopping Sustainably
When we mistakenly judge a situation and fail to take into account all surrounding relevant information, we are using the base rate fallacy.
Read StoryNo.7 The Bandwagon Effect & Shopping Sustainably
Our tendency to follow the crowd has an impact on our sustainable shopping experience.
Read StoryNo.6 Availability Heuristic & Shopping Sustainably
Specific criteria that we remember can affect our decision-making when shopping sustainably.
Read StoryNo.5 Automation Bias & Shopping Sustainably
Automatically assuming that details are correct when shopping affects our ability to shop sustainably.
Read StoryNo.4 Attribute Substitution & Shopping Sustainably
When we don't consider the wider picture while we make a purchase we are implementing attribute substitution.
Read StoryNo.3 Attentional Bias & Shopping Sustainably
When we don't try to see all sides of a story we are displaying attentional bias and this comes into play when we are shopping sustainably.
Read StoryNo.2 The Anchoring Effect on Shopping Sustainably
Our tendency to rely on the first piece of information that is fed to us can impact how we shop sustainably.
Read StoryNo.1 The Ambiguity Effect on Shopping Sustainably
When applying cognitive biases to promote sustainable shopping we can see the impact of the ambiguity effect on our sustainable shopping practices.
Read StoryThe Psychology of Learning New Skills (Faster & Easier)
If you want to learn new skills, the process doesn't have to be difficult. The key is to first learn the most effective process for rapidly acquiring expertise.
Read StoryThe Psychology Behind Black Friday
Black Friday - the long awaited retail day of the year. But what is it that drives shoppers to make such irrational and impulse purchase decisions? Find out!
Read StoryRetail - More Sustainability Focussed; Less Special Offer Based
When it comes to shopping and sustainability, behavioural science offers provide powerful levers that can be both effective and appreciated.
Read StoryThe Power of Shopper Psychology in Connecting Consumers with Sustainability
Sustainability is at the forefront of most organisations mantras, but how can you effectively market your sustainability efforts to shoppers? Here are 4 ways.
Read StoryIs Amazon Go Store Technology the End of Supermarket Checkouts?
What is Amazon Go technology and how will it impact retail stores and supermarkets alike? We're looking at the impact on shopping experiences and convenience.
Read StoryThe Future of HFSS Promotions
As we are all too well aware, the government has decided to introduce legislation to restrict promotions of HFSS products in most retail environments.
Read StoryHas Traditional Market Segmentation Met its Match?
Although it difficult to predict how people in the same segments will behave, you can predict how people with the same need states will.
Read StoryHow to Improve Your Brand Stand Out In-Store
Align your in-store communications and you can gain serious competitive advantage in-store and online.
Read StorySustainable Shopping & Consuming - How Psychology Can Help
When it comes to sustainability and shopping, psychology and behavioural science can provide powerful initiatives that are both effective and appreciated.
Read StoryHow the Metaverse Will Change Retail Experiences
Retail has seen fast-paced change from high street stores to online shopping. Now comes the metaverse - a digital innovation set to shake up retail!
Read StoryBusinessman in Quarantine - a Psychological Rundown
Attention business travelers! This is what quarantine is really like.
Read Story3 Steps to Increasing Brand Performance by Removing Friction
In an increasingly competitive market, reducing friction is critical for retaining customers and outperforming your competition.
Read StoryWhy Nobody Wants a Research Debrief
Clients rarely want data. They want insights and need to know what to do with the data to deliver improved business outcomes.
Read Story4 Books to Turbocharge Your Next Marketing Campaign
Reading may not be top of mind for many contemporary marketers. But given the valuable lessons these books hold, it’s definitely worth picking up the habit.
Read StoryHow a Consumer Psychology Specialist Optimises Brand Performance
A consumer psychology specialist applies psychology in the field of marketing to improve brand appeal.
Read StoryHow well does your brand sell itself on Amazon?
Online sales are growing and growing fast. But just how psychologically optimised is the typical online selling environment?
Read StoryHFSS Promotion Restrictions - Impacts on Retailers & Consumers
High fat, sugar and salt (HFSS) products are being targeted by the UK government and food companies alike. But what impact will this have on society?
Read StoryLoss Aversion and the England Euros Team 2021
Did loss aversion hold back the England football team in the Euros 2021?
Read Story7 Tips to Tackle the Lure of the High-Street
Paying attention to your surroundings is a crucial part of shopping more effectively. Now, more than, ever we must be alert and aware as shopping opens back up.
Read Story7 Ways You Can Combat the Powers of Marketing
Being influenced is inevitable, whether it’s by our surroundings, the actions of others, our internal instincts or the clever marketing of the brands around us.
Read Story5 Tips to Prepare for Shopping
Shopping preparation starts before you set foot in the supermarket. Here, you can find several simple techniques that you can think about before you even start.
Read StoryCoca-Cola Zero Sugar Cans get Revamp
Coca-Cola Zero Sugar cans are to be revamped with an alleged ‘sleek’ smooth new look. But why has Coke done this? Here’s some interesting science...
Read StoryThe Future of Brick & Mortar Retail. An Interview with Raydiant
As part of Raydiant's Future of Brick & Mortar series, I share insights on the retail industry and coming out of Covid.
Read StoryShopper Psychology and Sustainability
Sustainable shopper and consumer behaviour is behaviour that attempts to satisfy present needs while simultaneously benefiting or limiting environmental impact.
Read StoryShopper Marketing Insights - the Good, the Bad & the Ugly!
Based on 30 years' experience of effective shopper marketing research, here are 5 proven activation techniques for brands and retailers.
Read StoryWhat is Positioning in Marketing?
Positioning refers to the ability to influence consumer perception of a brand or product.
Read StoryConsumer Behaviour is Changing
As we all know, Covid-19 had and is still having massive impacts on consumer behaviour. Shopping experiences have changed and retailers have had to adapt.
Read StoryA Mindset to Overcome Failure
How do you answer “tell me about a time you failed”? Here are some tips and strategies for crafting a compelling answer.
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