Are you ready to discover the key to unlocking brand performance in-store? Adding a D.O.S.E of neuroscience can transform shopper perceptions, brand preferences and decision-making in-store.
Dopamine: By using added value and special offers, you help shoppers celebrate small wins and fuel their positive perceptions. Acknowledging achievements, like taking advantage of ‘Clubcard Price’ deals triggers dopamine release, driving motivation and goal-oriented shopping behaviour.
Oxytocin: Cultivate interactions between shoppers and store staff/ brand ambassadors In-store sampling encourages conversation and one-to-one interactions. This experience triggers oxytocin release, promoting trust and a sense of belonging.
Serotonin: Foster a healthier purchase decision making mindset. The Tesco ‘Better baskets acknowledges shoppers’ healthier choices which can boost serotonin levels, enhancing shopper satisfaction and customer experience.
Endorphins: Offer a pleasant shopping environment that incorporates multi-sensory engagement in a positive way into the shopping routine. Endorphins released through hearing pleasant music in-store and positive interactions can reduce stress and increase overall happiness.
By strategically incorporating these neurotransmitter triggers, you can create a shopping environment that maximises customer satisfaction and elevates brand performance throughout the store.