What will you learn?
Packed with insights, advice and practical tips, Inside the mind of the consumer will help you make it better: better for your brand, better for your business and better for shoppers and consumers.
Why is this important?
With the consumer being the lifeblood of so many businesses, we all know that we have to delight them. But what do they really want? How do we implicitly and emotionally form meaningful affiliations with them? How can we improve our businesses to make a real difference for consumers?
When it comes to making things better, it’s not so much about doing 1 thing much better, but more about taking 100 things and making each of them a tiny bit better. Learn how to apply the learnings from evolution to improve impact and visibility in-store.
Why do you need this book?
- Discover what it means to truly communicate to System 1 and System 2 using instinct, emotion and reason as different languages.
- Find out how to better align what your brand has to say with what consumers and shoppers want to hear.