Category Management

Master the psychology of choice, and you won’t just sell more, you’ll make choosing you the easiest, most natural decision your customer could possibly make.

The latest research paper, provides compelling evidence that shelf space is not a logistical necessity but a strategic weapon.

Given that 80% of shoppers’ in-store time is spent walking from place to place, can we manage their pace? It turns out we can

Behavioural Science offers a treasure trove of insights for brands and retailers seeking to connect with shoppers on a deeper level.

In this article, we explore the role of shopper psychology in category management and its potential to revolutionise retail strategy.