Emotions

Research into the hidden mechanics of smiling reveals something fascinating: our brains don’t just react to authentic smiles, they predict them.

In this article, we explore what emotions really are, why they matter in decision-making, and how businesses can ethically and effectively harness them...

fMRI brain scans show that when evaluating brands, shoppers primarily use emotions (personal feelings) rather than information (brand features and facts).

What do a beautifully labelled bottle of olive oil, a sleek smartphone box, and a child’s cereal box with cartoon characters all have in common?

In a world where shoppers and consumers are bombarded with choices, emotions are the silent persuaders. And packaging is often the first point of contact.

Are you ready to discover the key to unlocking brand performance in-store? Adding a D.O.S.E of neuroscience can transform shopper perceptions.

I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.

Attention business travelers! This is what quarantine is really like.

Shopper thoughts, beliefs, feelings and perceptions influence shoppers' decision-making and alter buying behaviour.