HFSS

A 90 minute online training course developed to give you and/or your organisation a practical, understanding of all aspects of Shopper Psychology.

If brands and retailers do just one thing to improve their understanding of shopper behaviour, they should spend an hour in a store observing them

Results of research conducted in different countries during and after the previous recession period, to highlight the main changes in shopping behaviour.

Shopper marketing is a key focus for brand marketing due to changing shopper behaviour and the technology led transformation of retail.

Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?

Packaging plays a pivotal role in the success or failure of any product in a competitive market.

Researchers have been examining the influence of packaging design on consumer taste impressions.

A study has found that health claims on-pack, really do make us see a product as healthier, even if it's not actually healthy at all.

Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.

As retail becomes increasingly competitive, brands and retailers are finding new and innovative ways to attract and retain shoppers and consumers.

A recent study has found that cooking from frozen food is significantly better value and there was a 47.5% reduction in family food waste.

When you understand how shoppers buy, you can influence what shoppers buy. Typically 40% of the footfall can be influencedc (but which 40%)?

Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.

Learn how people process numerical values, and 7 techniques to optimise the perception of your price accordingly.

Despite the convenience and cost-effectiveness of frozen produce, why do shoppers still prefer to buy fresh?

Shoppers’ needs and expectations are evolving, and so are retailers as the market becomes more competitive. Category Managers are now facing new challenges.

The economic situation today is very similar to the period post 2008 crash. So what can we learn from shopper and consumer research conducted back then?

Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...

Discover how retailers can offer sustainable alternatives and promote sustainable shopping practices to help consumers make eco-friendly shopping decisions.

I have taken a look into some of the limitations of artificial intelligence and why tools such as ChatGPT won't be ruling the world just yet.

Create more effective marketing communications, by comparing your designs against 1,500 Behavioural Science insights and more than 100 Cognitive Biases.

All things being equal, does it matter whether food is offered in matte or glossy packaging? Researchers have found that it does:

Marketing feels strategic, objective, customer-focused. That's the goal, right? But it's far more subjective than you think thanks to your own cognitive biases!

Using zero-risk bias can work in en employer's favour when it comes to sustainable shopping.

Understanding the impact of advertising and media messaging can impact our purchasing habits.

Making your product stand out against the crowd will make shoppers more likely to choose it.

Using emotional temptation can persuade shoppers to opt for the sustainable option.

How can employers guide shoppers towards the more sustainable option?

Shopping more sustainably is more about long-term consequences, but how can we convince shoppers that this is the best option to choose?

Making sure customers are aware that the sustainable choice is the best one can work in your favour.

The impact of the negativity bias on sustainable shopping habits.

The importance of understanding this cognitive bias cannot be underestimated.

How to make sure loss aversion doesn't negatively affect your business.

Making sure your customers are not overwhelmed with choice can work in your, and the planet's favour.

How the sunk-cost fallacy is incorporated into sustainable shopping.

The ways you can use the illusory effect in your own sustainability initiatives.

How can employers use the IKEA effect to encourage sustainability?

Understanding and recognising hyperbolic discounting can help encourage consumers to opt for a more sustainable choice.

Groupthink can have a significant impact on the way consumers make sustainable decisions.

Ways that companies can utilise the framing effect when trying to switch consumers' perspectives on their products.

When we tend to fixate on the first piece of information we receive, this can impact our purchasing habits.

Our tendency to place a higher value on products that we already own can effect the retail space.

When we are choosing between two products simultaneously, our views are different.

We are typically more likely to spend money when it is in smaller denominations. This can be used to encourage sustainable choices.

Using the default effect correctly can ensure customers opt for the most sustainable option when presented with a range of choices.

Ensuring that your product stands out against other options so that shoppers choose the most sustainable option is possible when employing the Decoy Effect.

Courtesy bias can be found everywhere in the retail industry.

How congruence bias provides opportunities in sustainable shopping.

Ways you can use confirmation bias to encourage sustainable shopping practices.

The ways to utilise choice-supportive bias to encourage customers to implement sustainable choice into their purchasing decisions.

How we can use the Ben Franklin effect when encouraging shoppers to carry out sustainable actions.

When we mistakenly judge a situation and fail to take into account all surrounding relevant information, we are using the base rate fallacy.

Our tendency to follow the crowd has an impact on our sustainable shopping experience.

Specific criteria that we remember can affect our decision-making when shopping sustainably.

Automatically assuming that details are correct when shopping affects our ability to shop sustainably.

When we don't consider the wider picture while we make a purchase we are implementing attribute substitution.

When we don't try to see all sides of a story we are displaying attentional bias and this comes into play when we are shopping sustainably.

Our tendency to rely on the first piece of information that is fed to us can impact how we shop sustainably.

When applying cognitive biases to promote sustainable shopping we can see the impact of the ambiguity effect on our sustainable shopping practices.

If you want to learn new skills, the process doesn't have to be difficult. The key is to first learn the most effective process for rapidly acquiring expertise.

Black Friday - the long awaited retail day of the year. But what is it that drives shoppers to make such irrational and impulsed purchase decisions? Find out!

When it comes to shopping and sustainability, behavioural science offers provide powerful levers that can be both effective and appreciated.

Sustainability is at the forefront of most organisations mantras, but how can you effectively market your sustainability efforts to shoppers? Here are 4 ways.

What is Amazon Go technology and how will it impact retail stores and supermarkets alike? We're looking at the impact on shopping experiences and convenience.

As we are all too well aware, the government has decided to introduce legislation to restrict promotions of HFSS products in most retail environments.

Although it difficult to predict how people in the same segments will behave, you can predict how people with the same need states will.

When it comes to sustainability and shopping, psychology and behavioural science can provide powerful initiatives that are both effective and appreciated.

Retail has seen fast-paced change from high street stores to online shopping. Now comes the metaverse - a digital innovation set to shake up retail!

Attention business travelers! This is what quarantine is really like.

In an increasingly competitive market, reducing friction is critical for retaining customers and outperforming your competition.

Clients rarely want data. They want insights and need to know what to do with the data to deliver improved business outcomes.

Reading may not be top of mind for many contemporary marketers. But given the valuable lessons these books hold, it’s definitely worth picking up the habit.

A consumer psychology specialist applies psychology in the field of marketing to improve brand appeal.

Online sales are growing and growing fast. But just how psychologically optimised is the typical online selling environment?

High fat, sugar and salt (HFSS) products are being targeted by the UK government and food companies alike. But what impact will this have on society?

Did loss aversion hold back the England football team in the Euros 2021?

Paying attention to your surroundings is a crucial part of shopping more effectively. Now, more than, ever we must be alert and aware as shopping opens back up.

Being influenced is inevitable, whether it’s by our surroundings, the actions of others, our internal instincts or the clever marketing of the brands around us.

Shopping preparation starts before you set foot in the supermarket. Here, you can find several simple techniques that you can think about before you even start.

Coca-Cola Zero Sugar cans are to be revamped with an alleged ‘sleek’ smooth new look. But why has Coke done this? Here’s some interesting science...

As part of Raydiant's Future of Brick & Mortar series, I share insights on the retail industry and coming out of Covid.

Sustainable shopper and consumer behaviour is behaviour that attempts to satisfy present needs while simultaneously benefiting or limiting environmental impact.

Based on 30 years' experience of effective shopper marketing research, here are 5 proven activation techniques for brands and retailers.

Positioning refers to the ability to influence consumer perception of a brand or product.

As we all know, Covid-19 had and is still having massive impacts on consumer behaviour. Shopping experiences have changed and retailers have had to adapt.

How do you answer “tell me about a time you failed”? Here are some tips and strategies for crafting a compelling answer.

Stop thinking about when you might go it alone or leave the corporate rat-race to be an entrepreneur, just do it!

When retailers connect with consumers’ emotions, the payoff can be huge.

Covid-19 has changed supermarket shopping, having significant implications for retailers and brands.

10 ways to apply shopper and consumer psychology, category management and retail merchandising to your own lockdown home.

Shopper habits are changing and brand loyalties are shifting - historical sales data may well come into question as we emerge from this pandemic.

Leading brands and retailers have been incorporating shopper psychology for a competitive advantage and insight into the shopping process.

A Free Standing Display Unit (FSDU) maximises product visibility and enhances your brand's appearance. FSDUs can contribute significantly to brand awareness.

Is the in-store performance of your brand suffering because it isn’t aligned with the minds of shoppers?

In the spirit of 2019 goodwill, here are 5 straightforward insights that would definitely improve the fortunes of M&S...

Zero-risk Bias is a tendency to prefer the complete elimination of a risk even when alternative options produce a greater reduction in risk overall.

The third-person effect determines that we tend to perceive that mass media messages have a greater effect on others than on ourselves.

Salience Bias is the cognitive bias that predisposes shoppers to focus on items that are more prominent or emotionally striking.

Ever snapped up a last-minute offer by the tills? A small chocolate bar? A packet of chewing gum? That's impulse buying, aka Restraint Bias.

In prospect theory, the Pseudocertainty Effect is the tendency for people to perceive an outcome as certain while it is actually uncertain.