Design

Your packaging is your first salesperson – and often your only one. Whether a shopper is standing in front of a supermarket shelf...

The modern shopper is impatient. They expect your website or app to be as intuitive as breathing, and if it isn’t, they bounce.

Fonts may seem like mere design details, but science suggests they shape our emotions, trust, and buying choices far more than most consumers realise.

When you start to understand the psychology behind packaging design, you realise just how powerfully it can steer what we buy and how we feel.

Whether or not your logo sits inside a frame, can subtly nudge shoppers’ emotions, their sense of safety and, ultimately, their decision to buy

If your brand identity is upbeat and playful, maximalism is your friend. If your brand is rooted in expertise and rigour, minimalism remains the safer bet.

This study into reactions to packaging looked not just at how people respond to packaging designs in theory, but how their feelings change when they interact.

Fisher-Price tested which method best balanced product security with consumer sanity. The results tell us a lot about how packaging can delight, or anger.

How do you make people stop, notice, and actually engage with what you’re showing them? The answer lies in understanding how human attention really works.

Logos are the front door to a brand. But if a logo is tilted upwards, shoppers may instinctively judge the product as less healthy.

Simply seeing a face, real or stylised, in connection with a brand can make us like that brand more. Why? Because faces are easy to process.

A team of researchers set out to explore how wine labels capture our attention and, crucially, what that means for consumer choice.

Next time you pick up a bottle of wine or a jar of honey, take a moment to consider how its packaging has influenced your perception.

Researchers created four versions of orange juice packaging. Each had subtle tweaks to the image of the orange depicted. They adjusted two key visual cues...

With hundreds of SKUs vying for a split-second glance, packaging is no longer just a container, it’s a critical communicator.

Does the direction of a model’s gaze in an advert influence product perceptions, & does it affect whether shoppers will buy it? Turns out, it absolutely does!

Drive More Revenue by Transforming Your Design Game with Al and Behavioural Science

Packaging plays a crucial role in branding, consumer psychology, and purchasing decisions.

An AI-powered webpage design & layout analysis tool that changes the webpage design game entirely.

A recent study, "Tough Package, Strong Taste," explores how packaging shape and colour influence consumer perceptions of taste and overall product evaluation.

Different retailers are executing in-store media in different ways, take a look at these real world examples - But which is more effective Tesco, or Sainsbury's

This study delves into how packaging design, specifically material, visuals, and text, influences shopper expectations and their willingness to buy.

An AI-powered design analysis tool that changes the design game entirely. Quantitative analysis & expert recommendations, in less than 4 minutes

When it comes to food packaging, designers focus a lot on colour and shape. But not enough attention is paid to the images used on the packaging.

Research participants associated angular shapes with spiciness. Rounded shapes, in contrast, were linked to soft, less fiery qualities.

From Packaging and POS, to Websites and Retail Media Advertising, all can be dramatically improved by applying proven Behavioural Science

With the current explosion of branded bay activity within the supermarkets, we thought we'd take a look at how they perform psychologically.

Packaging plays a crucial role in influencing shopper choices. It is not just the design or colour that matters, but also the location of images on the pack

This fascinating study reveals how packaging material, glass versus plastic, affects our judgments of quality and taste.

How can retailers adjust their store layouts to better meet the needs of today’s shoppers? The answer lies in embracing behavioural design principles.

Think of a product's packaging like a book cover – it's the first thing you see, and it sets the tone for what's inside.

Imagine that you are in your local supermarket and want to buy a can of Cola [feel free to insert your category name instead]. Which would be more appealing?

Packaging plays a pivotal role in the success or failure of any product in a competitive market. Learn what stands out, attracts, engages or turns off shoppers!

Researchers have been examining the influence of packaging design on consumer taste impressions.

Exaggerated portion sizes are generally pictured on the front of product packaging to stimulate food craving and influence shopper purchasing decisions.

Shelf Ready Packaging (SRP) has become a popular choice for grocery and supermarket retailers in recent years.

Packaging design must convince the shopper, often within a second or less, that a product is the best value for money, the tastiest AND the most effective...